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External Marketing Director

Miami, Florida, United States

ON.energy is building the power infrastructure that makes the AI era possible. As AI demand surges past what the grid and traditional data centers can support, ON.energy provides a new class of power technology proven at gigawatt scale and trusted by the world’s leading cloud and AI companies. Our systems are already deployed across 2.5 GW of hyper-scale campuses, validated by top U.S. national labs, and certified for grid-safe operation by major utilities. With real products in the field, we’re scaling faster than the grid can, transforming power from a bottleneck into a competitive advantage for the companies building the future.

Role Summary
 
Location: Quarterly travel to Miami
 
The External Marketing Director will be responsible for shaping our public presence and
positioning within the energy sector. This role requires someone with deep industry experience,
strong relationships (or working knowledge) of energy-related media outlets, and strategic
mindset for telling our story in compelling, creative, and consistent ways. They will own our
external marketing strategy—from PR and content to tradeshows and thought leadership—and
ensure our brand and people are showcased authentically to customers, partners, and key
industry audiences. This person will also manage the implementation, organization, and
distribution of marketing materials across departments, ensuring teams have what they need to
communicate effectively and consistently.
 
Key Responsibilities
 
1. Strategic Positioning & External Marketing Leadership
 Develop and execute a comprehensive strategy for how the company positions itself
within the energy industry.
 Identify and define core narratives that differentiate the company and resonate with
customers, partners, and media.
 Ensure all external content and communications are aligned with company goals, tone,
and brand identity.
 
2. Industry-Focused Public Relations & Media Engagement
 Build and maintain relationships with energy-focused journalists, publications, and media
outlets.
 Drive PR strategy including story pitching, press announcements, media briefings, and
interviews.
 Develop a PR campaign to support the company’s product launch and ongoing
milestones.
 Secure speaking opportunities, industry panels, articles, and conference features.
 
3. Content Creation & Thought Leadership
 
 Create (or oversee the creation of) high-quality, thoughtful, and creative content that
highlights our brand, vision, and team.
 Produce engaging materials such as articles, blogs, op-eds, videos, social posts, and long-
form content.
 Collaborate with leadership to craft thought-leadership pieces that reflect industry trends
and company expertise.
 
4. Marketing Materials Implementation & Departmental Support
 Manage the implementation, organization, and distribution of marketing materials across
departments (sales, engineering, product, executive).
 Support teams in accessing and utilizing templates, presentations, one-pagers, case
studies, and other collateral.
 Coordinate with stakeholders to ensure materials are current, accurate, and aligned with
messaging strategy.
 Assist departments in deploying marketing assets effectively for customers, partners, and
events.
 
5. Social Media; Brand Storytelling
 Lead strategy and execution across platforms such as LinkedIn and relevant energy-sector
communities.
 Develop content that showcases our people and culture in a way that aligns with our
mission and values.
 Identify opportunities for podcast appearances, interviews, and digital-hosted industry
conversations.
 
6. Event, Tradeshow & Sales Support
 Lead planning and execution for all tradeshows, conferences, and customer-facing events.
 Coordinate with sales to ensure external marketing assets support pipeline and customer
engagement.
 Produce or oversee creation of templates, presentations, one-pagers, and other collateral.
 
7. Cross-Functional Collaboration
 Work closely with sales, engineering, and product teams to ensure marketing materials
accurately reflect technical capabilities and customer needs.
 Manage internal content review processes to ensure accuracy and consistency.

 

 

Qualifications
 
 7+ years in external marketing, PR, or communications, preferably within the energy,
cleantech, storage, renewables, or related sectors.
 Established relationships with—or strong familiarity with—energy and climate media
outlets.
 Proven ability to develop and execute PR strategies and launch campaigns.
 Exceptional writing and storytelling skills; able to translate complex topics into
compelling narratives.
 Creative and thoughtful content creator with an eye for brand consistency.
 Strong event management and sales-support experience.
 Demonstrated ability to work cross-functionally in a technical or engineering-driven
environment.

 

What You’ll Get

  • Competitive salary + performance bonus

  • 401(k) match, health, vision, dental

  • Paid time off and company holidays

  • Work that matters—building resilient, secure infrastructure for the future of energy

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