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Senior Manager, Ecommerce (Shopify)

Remote - Austin, TX

About Onnit:

Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal, we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it.

 

Onnit is seeking an experienced Sr. Manager of E-commerce to take ownership of two separate Shopify sites — one focused on Direct-to-Consumer (DTC) customers and another dedicated to our B2B/Wholesale partners. 

This role is responsible for driving the overall health, performance, and growth of both sites, ensuring each delivers a best in class experience tailored to its unique audience. You’ll work cross-functionally with developers, marketing, brand, and operations teams to execute improvements, optimizations, and initiatives.  

 Why You’ll Love Working at Onnit 

* Ownership of a critical, high-impact role within a fast-growing brand. 

* Dynamic, collaborative environment focused on innovation and continuous improvement. 

* Competitive salary, benefits, employee discounts, and personal growth opportunities. 

* Be part of a passionate team on a mission to help people achieve their peak potential. 

 

KEY RESPONSIBILITIES 

  • Website Ownership: Manage and optimize the performance of two distinct Shopify storefronts — one DTC and one B2B — ensuring seamless customer journeys, fast site speed, and high conversion rates. 
  • Site Strategy & Optimization: Develop tailored strategies for each site based on audience needs and business goals, focusing on UX/UI, merchandising, CRO (conversion rate optimization), and retention. 
  • Project & Development Management: Scope and manage site updates, feature developments, app integrations, and platform enhancements in partnership with external and internal developers. 
  • Content & Merchandising: Oversee product setup, collection structure, site navigation, promotions, and merchandising across both sites to ensure brand consistency and optimal customer experience. 
  • Analytics & Reporting: Track, analyze, and report key KPIs (traffic, conversion rates, AOV, bounce rates, etc.) for both sites, providing actionable insights and recommendations. 
  • App & Tech Stack Management: Own the Shopify app ecosystem, identifying, implementing, and optimizing third-party solutions as needed to enhance functionality and performance. 
  • Cross-functional Collaboration: Partner with Marketing, Sales, Brand, and Operations to align site initiatives with larger company goals, campaigns, and product launches. 
  • Customer Journey Excellence: Ensure every touchpoint — from landing pages to checkout flows — is optimized for both consumer and wholesale audiences. 

 

 REQUIRED QUALIFICATIONS 

  • 5-7+ years of experience managing Shopify or Shopify Plus sites (experience with multiple stores is highly preferred). 
  • Deep understanding of e-commerce best practices, UX, CRO, and digital merchandising. 
  • Strong experience working with or overseeing Shopify development projects; familiarity with scoping technical requirements. 
  • Foundational understanding of Shopify’s Liquid templating language (ability to troubleshoot or collaborate effectively with developers). 
  • Experience with Shopify CMS, Google Analytics, and SEO principles. 
  • Skilled in project management with the ability to prioritize multiple ongoing projects. 
  • Data-driven approach with strong analytical and reporting capabilities. 
  • Excellent communication, collaboration, and problem-solving skills. 

PREFERRED QUALIFICATIONS 

  • Direct experience managing both DTC and B2B e-commerce storefronts. 
  • Hands-on experience with Liquid, HTML/CSS (preferred but not required). 
  • Background in health, wellness, fitness, or lifestyle brands is a plus. 
Benefits
  • Full medical, dental, and vision benefits
  • Basic Life Insurance
  • 401(k) eligibility with company matching
  • Flexible Vacation and time off policy
  • $100/month wellness stipend
  • Paid holidays
  • Competitive compensation
  • Tuition reimbursement
  • Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

 

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

 

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