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Director of Amazon

Remote - Austin, TX

About Onnit:

Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.

We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.

If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!

Overview
The Director of Amazon owns the Amazon channel as a revenue and conversion engine, with full accountability for driving profitable growth across the business. This role is responsible for developing and executing strategies that increase revenue, improve contribution margin, and enhance customer engagement across the Amazon ecosystem.
This role operates with a GM mindset, owning the Amazon P&L and leading cross-functional efforts across performance marketing, creative, and operations to maximize total channel performance. The Director of Amazon is accountable for how effectively traffic converts into revenue and plays a critical role in scaling the channel efficiently.

Key Responsibilities

Business Leadership & Strategy
•Own Amazon P&L, including revenue, contribution margin, and forecasting
•Develop and execute growth strategies across acquisition, conversion, and retention
•Define and deliver annual and quarterly plans aligned with broader business goals
PDP & Conversion Optimization
•Own end-to-end performance of product detail pages across the Amazon catalog
•Lead PDP optimization strategy across images, copy, A+ content, and brand store
•Establish and manage a structured testing roadmap to improve conversion rates
Pricing, Promotion & Demand Strategy
•Own pricing strategy and promotional calendar across all SKUs
•Optimize Subscribe & Save, bundling, and cross-sell strategies
•Balance revenue growth, margin, and brand positioning in all decisions

Catalog & Merchandising
•Own catalog structure, assortment strategy, and variation architecture
•Improve discoverability and merchandising across the digital shelf
•Identify opportunities for assortment expansion and optimization
Inventory & Demand Alignment
•Partner with supply chain and demand planning to align inventory with demand
•Ensure in-stock rates and inventory efficiency across key SKUs
•Align promotions and growth initiatives with inventory availability
Performance & Paid Media Alignment
•Partner with Performance Marketing to align spend with conversion performance
•Ensure PDP quality and conversion readiness before scaling media investment
•Use performance insights to guide prioritization and optimization

Marketplace Operations
•Oversee listing health, suppressions, and backend catalog accuracy
•Ensure operational excellence across the Amazon channel
•Manage execution of catalog updates and issue resolution

Cross-Functional Leadership
•Collaborate with Performance Marketing, Creative, Supply Chain, and Finance
•Drive alignment across teams to improve total channel performance
•Lead external partners (including retail media agency) where applicable

Success Metrics
•Revenue growth with improved contribution margin
•Increased conversion rates across key SKUs
•Reduced reliance on discounting
•Improved efficiency of paid media (blended ROAS / TACOS)
•Strong in-stock rates and inventory performance
•Increased organic revenue contribution

Qualifications

•8–10+ years of ecommerce or digital marketing experience, with strong Amazon expertise
•Deep experience with Amazon Seller Central and marketplace best practices
•Strong understanding of P&L management and performance-driven growth
•Experience leading cross-functional teams and external partners
•Proven track record of driving revenue growth and operational improvements
•Analytical mindset with ability to translate data into action

Candidates are not required to reside in Austin, Texas but must be willing to travel as needed to support business operations.  

Benefits
  • Full medical, dental, and vision benefits
  • Basic Life Insurance
  • Immediate 401(k) eligibility with company matching
  • Unlimited vacation
  • Paid holidays
  • Flexible workplace policy
  • $100/month flexible benefit stipend
  • Tuition reimbursement
  • Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others

 

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

 

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