New

1958 - Head of Digital Media, AMER

Portland

In Short

As Head of Digital Media Strategy & Planning (EMEA or AMER), you will be the strategic backbone of how we plan, allocate, and optimize our digital marketing investments across regions. Sitting at the intersection of commercial and brand, you will ensure that digital media strategies are not only aligned with global priorities, but also meet the specific needs of regional markets. You will translate complex business, market, and customer insights into actionable plans that deliver against both commercial targets and brand growth ambitions. You will also serve as the central connection point between regional ecommerce, marketing and finance teams, and the global Digital Marketing team - driving data-informed planning, unlocking cross-functional trade-offs, and steering investment toward impact.

Your Mission

  • Drive strategic media investment and planning across all paid digital channels (Search, Social, Display, Programmatic, Affiliates, etc.), ensuring allocations support both commercial performance goals and long-term brand equity.
  • Actively support our transition into an Integrated Media organization by championing and planning for omni-channel and full-funnel activations in collaboration with the Marketing and Commercial organization. 
  • Translate global strategy into regional action by acting as the primary connector between regional eCommerce, marketing, and global activation teams — aligning plans, surfacing local needs, and shaping global direction with regional input.
  • Lead cross-functional alignment and planning by facilitating conversations around digital marketing budget trade-offs, growth opportunities, and experimentation — ensuring that all investments are evaluated holistically across performance and brand impact.
  • Maintain oversight of performance tracking of the full Paid, Owned, and Earned media mix; regularly evaluating channel contribution against business targets and adapting plans to maintain investment effectiveness.
  • Inform investment decisions through data and insight by digesting input from MMM (Media Mix Modeling), experimentation, market research, audience intelligence, and the overarching business plan to determine the right level and shape of investment.
  • Collaborate with Finance and Controlling to align forecasts, investment pacing, and ROI targets, ensuring transparency and accountability in all media spending decisions.
  • Champion innovation and testing by driving a culture of experimentation across channels and markets — working with activation teams to identify, test, and scale new formats, targeting approaches, or partnerships that unlock growth potential.

Your story

  • 8+ years of experience in digital marketing, media planning, or growth strategy - ideally in a global or regional matrix environment.
  • Strong strategic planning skills and the ability to connect commercial performance with media investment decisions.
  • Proven track record in cross-functional collaboration across marketing, finance, ecommerce, and product.
  • Analytical mindset with experience leveraging research, MMM, and experimentation frameworks.
  • A strategic mindset with the ability to triangulate across multiple data sources -  market research, performance metrics, and business priorities - to make decisions even in ambiguous or evolving contexts.
  • Exceptional communication and stakeholder management skills.
  • Experience managing or influencing multimillion-dollar media budgets across international markets.



Create a Job Alert

Interested in building your career at On? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Data Transfer *

On Candidate Privacy Notice

To learn more about how we at On process your personal data, please visit our Privacy Policy.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in On’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.