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Business Unit Director - Angling

Missoula, Montana, United States

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking an experienced Business Unit Director to drive growth across both conventional (onX Fish) and fly fishing (TroutRoutes) apps. The ideal candidate has experience spanning larger companies where you navigated in a matrixed environment and also involved in smaller, ‘startup’ experiences where you had to wear many hats and roll up your sleeves and do the work. 

Reporting directly to the GM, Hunt & Fish, the role entails operating the day-to-day business, collaborating on the long-term business strategy, organizing and reporting on financial performance, ensuring that we are solving the highest value customer problems, ensuring amazing customer experiences. The newly formed Fishing division of onX lives within the Hunt organization, possessing dedicated resources while also leveraging existing capabilities in Hunt and through the broader company and its teams. As such, you must be a strong relationship builder, adept at influencing, and comfortable owning business outcomes without relying on direct reporting structures.  

The strongest candidate will possess broad experience across technical, business, marketing and product execution and ideally have experience in successfully growing consumer-facing software solutions. You are driven by customer-centric thinking always focusing on the highest value and impact and adept at balancing short-term versus long-term priorities. You are expected to be versatile and able to thrive in a dynamic, entrepreneurial environment. This role requires a person who is extremely data-driven and analytical; your hypotheses are backed with facts. Business outcomes are managed through well-constructed and understood objectives and you always have the relevant KPIs of your business at your fingertips. 

onX has built its reputation on being ‘built for | by for’. As such, this role requires a candidate who understands fishing. Our team relentlessly pursues excellence in everything we do, so you must bring a strong passion for getting after it in the office and in the field.

As an onX Business Unit Director, your essential job duties and responsibilities will look like: 

  • Develop and execute annual operating plans encompassing technology, business, and marketing objectives; ensure this plan is executed by being deeply involved in day-to-day operations. 
  • Establish and manage metrics, forecasts, and financial plans to ensure growth objectives are being achieved. Intimately understand the key unit economic drivers and actively ensure the business is striving to meet goals. 
  • Ownership over business operational processes and cadences, including weekly and quarterly business reviews, quarterly board of director readouts, and long-range plans. 
  • Work cross-functionally to deliver authentic and personalized experiences, features, and communications. Liaise with internal departments and business units to ensure alignment and collaboration on cross-functional projects necessary to achieve goals ensuring that onX angling business needs are being addressed by matrix departments.
  • Communicate effectively and routinely with stakeholders across the company, including senior management, to report progress, challenges, and proposed strategies, particularly through written format. onX favors tightly written business documents. 
  • Establish valuable and lasting relationships with external third parties that expand sales opportunities, customer awareness, and brand mission objectives around access/stewardship.
  • People management activities include: 
    • Recruit, train, and mentor team members of direct and cross-functional teams
    • Foster a positive and motivating work environment, promoting teamwork and individual growth consistently striving to improve delivery effectiveness and efficiency.
    • Set clear expectations, provide regular feedback, and conduct performance evaluations.

WHAT YOU’LL BRING

  • Bachelor’s degree from an accredited university with preference in business or technology disciplines. 
  • 10+ years of experience in leadership roles within product, marketing, or business management, specifically in SaaS, mobile apps, or consumer technology platforms.
  • 5+ years of leadership experience directly managing teams and managing cross-functional teams/programs.
  • Proven go-to-market (GTM) leadership experience for technical products (hardware or software), including involvement in multiple phases of the GTM strategy (e.g., pre-launch planning, market readiness, release, and post-launch optimization).
  • Strong sense of ownership. No job is too small. This leader is willing to roll up his/her sleeves to get the job done.
  • Excel in a matrixed organization with the ability to coordinate cross-functional initiatives, and drive strategy through influence.
  • Highly developed leadership skills with demonstrated experience in mentoring, empowering, and positively challenging a team to develop themselves to best-in-class standards and achieving defined business goals.
  • Proven expertise in leveraging data analytics to develop hypotheses, set KPIs, and measure business outcomes.
  • Communicates clearly and effectively in written and oral formats.
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX. 
  • Must be available for travel to a corporate office in Montana at least quarterly. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

  • Masters Degree in Business or Technology discipline
  • Prior experience at a consumer SaaS-focused company
  • Understanding of fishing, including conventional and fly fishing techniques, culture, and community dynamics

WHERE YOU CAN WORK

Strong preference for Missoula or Bozeman, MT; will consider remote work in an onX Basecamp location (see below) for strongly qualified candidates. Relocation assistance will be considered for exceptionally qualified candidates outside these locations. Additionally, onX's distributed yet connected work model requires a minimum of quarterly business travel.

  • Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $155,000 to $195,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan 
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com. 

Position open until filled. 

#LI-Remote

At onX, we believe that diversity makes us better.  Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

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