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Senior Product Manager

Missoula, Montana, United States

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Senior Product Manager who is passionate about early-phase business opportunities and building experiences that enhance people’s lives while doing what they love outside. The Senior Product Manager is responsible for defining the strategic vision, roadmap, and delivery of the product to ensure its success in the market. The role requires a data-driven understanding of the customer and business, considering multiple inputs to determine product-market fit and prioritization. Driven to lead in the market, this role ensures our product meets the needs of our customers by monitoring product performance quantitatively and qualitatively and conducting continuous discovery to ensure we stay close to our customers.

The Senior Product Manager also acts as the product owner, leading a cross-functional scrum team focused on outdoor audiences. Duties include working directly with other product managers, engineering, QA, geospatial content, operations, UX (user experience) and product design, product marketing, brand and customer service teams to ensure alignment and product success. The role requires collaboration with Domain teams who are responsible for building solutions that apply to all of onX’s businesses (Hunt, Offroad, Backcountry, and Fish) by defining and articulating the customer problems, personas, and segments and evangelizing those customers across the organization.

The ideal candidate will have a strong customer orientation, developing and maintaining a deep understanding of customer use cases and focusing on experimentation and usage data to drive decisions and prioritization. An ability to lead and influence multi-functional teams across departments is paramount to ensure product success both internally and externally. 

The Senior Product Manager will be responsible for a new product and requires both comfort and excitement around blazing into the unknowns of a new business line as we learn quickly and shift efficiently to narrow or expand our reach. This role will work closely with partners in Marketing, Content Creation, and Business Development and will report to the General Manager of onX New Business.

As an onX Senior Product Manager, your essential job duties and responsibilities will look like: 

  • Become an expert within the target industry
  • Be a vocal advocate for customers by establishing, maintaining, and delivering a prioritized, detailed roadmap that solves the problems that matter most to this audience.
  • Define customer value propositions and work with marketing and business development teams to establish go-to-market strategies.
  • Curate and focus on the buyer persona while deeply understanding the needs of supporting roles, ensuring we meet the needs of both.
  • Be data-driven. Define and track solution key performance indicator metrics, understanding leading and lagging measures that demonstrate engagement, referral, loyalty, and retention.
  • Collaborate closely with engineering, UX (user experience), and QA (quality assurance) teams to prepare roadmap items for development. This includes drafting requirements, defining scope, and success criteria, aligning team members, and ensuring usage and success measurements are available at release.
  • Define the strategy for your product area, considering; key performance indicators, customer feedback, company objectives, internal partner input, and competitive and market dynamics.
  • Know and understand product development processes, working closely with the team to improve velocity and drive incremental progress daily. 
  • Employ an experimentation approach to test and measure the performance of new tactics and strategies.
  • Define release cadence of major features, understanding the impact on workflows and mission-critical operations.
  • Continually strive to improve the customer experience, focusing on product quality, reliability, and performance. 
  • Manage and communicate the roadmap across the product organization and company, ensuring alignment with engineering, product design, geospatial content, marketing, sales, and customer success teams.

WHAT YOU’LL BRING

  • Education:  Bachelor’s degree from a four-year college or university or equivalent experience.
  • Experience: We recognize that product leadership expertise can be cultivated from a variety of professional backgrounds. We are looking for at least eight (8) years of relevant experience with at least four (4) of those in product management for a software company. Strong preference for experience with mobile software.
  • Experience working in an undefined product space and/or experience with a net new product or feature and desire to work within a new market for onX.
  • Knowledge and experience with agile product development processes.
  • Excitement for growth, change, and experimentation.
  • Self-starter with the ability to find solutions for unstructured problems.
  • Strategic thinker with the ability to put together strategic product and business plans.
  • Collaborative, well organized and efficient, and has a strong bias for action.
  • Strong verbal presentation and written communication skills.
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX. 
  • Must be available for travel to a corporate office in Montana quarterly.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

  • Master’s degree 
  • Passion for activities that occur outside in rural environments
  • Previous experience with a product that goes beyond the screen and into the physical world

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

  • Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $140,000 to $175,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan 
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com. 

Position open until filled. 

#LI-Remote

At onX, we believe that diversity makes us better.  Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

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Our Basecamp locations include:
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- Denver, CO
- Minneapolis, MN
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