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Growth Marketing Manager - User Acquisition

Missoula, Montana, United States

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

We’re looking for a Growth Marketing Manager to join our Growth Marketing team. This role is an individual contributor responsible for executing user acquisition (UA) campaigns across mobile and web channels. You’ll manage performance campaigns, analyze results, and help implement strategies to drive efficient growth across onX business lines. This role will mainly focus on our Hunt app, with the potential to support other onX products as needs evolve.

This role is ideal for someone who is hands-on, detail-oriented, and passionate about performance marketing. You’ll focus on channel execution, testing, and optimization - contributing meaningfully to the success of our UA programs.

As an onX Growth Marketing Manager, your essential job duties and responsibilities will look like: 

  • Execute and Optimize UA Campaigns
    • Manage paid acquisition campaigns across mobile and web platforms, such as Meta, TikTok, Google App Campaigns, etc.
    • Focus on day-to-day execution, performance monitoring, and campaign optimization for a primary business vertical.
  • Support Budget Management
    • Work with Sr. UA Managers to manage channel budgets and pacing.
    • Analyze campaign efficiency and make tactical recommendations to improve efficiencies and returns. 
  • Data-Driven Execution
    • Build and maintain reports using tools such as Excel, Looker Studio, or Tableau.
    • Translate campaign performance data into actionable insights.
  • Cross-Functional Collaboration
    • Partner with Creative, Product Marketing, and Vertical teams to deliver assets and align on campaign priorities.
    • Collaborate with peers across the Growth team to share learnings and ensure campaign execution is aligned with business goals.
  • Channel Testing & Creative Iteration
    • Work with creative teams to test and learn from different ad formats, messaging, and audience strategies.
    • Run A/B tests to inform creative direction and targeting improvements.

WHAT YOU’LL BRING

  • Three to five (3-5) years of experience in user acquisition, performance marketing, or growth marketing
  • Hands-on experience running mobile and web campaigns across major channels (e.g., Meta, Google, ASA)
  • Working knowledge of UA analytics and attribution (e.g., MMPs, SKAN)
  • Strong analytical skills and a willingness to dive into data to inform decision making
  • Detail-oriented, reliable, and comfortable in a fast-paced environment
  • Solid communication and time management skills
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX. 
  • Must be available for travel to a corporate office in Montana bi-annually. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

  • Experience with subscription apps or working in the outdoor space
  • Exposure to both agency and in-house marketing environments
  • Familiarity with growth experimentation frameworks

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

  • Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $93,000 to $115,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan 
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com. 

Position open until filled. 

#LI-Remote

At onX, we believe that diversity makes us better.  Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

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