Product Launch Manager

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Product Launch Manager to help bring an exciting new connected product experience to market, designed to work seamlessly with the onX Hunt app and create new possibilities for our customers.

This role will play a key part in bringing that experience to life, independently driving launch execution from beta through broader availability. You'll coordinate across engineering, operations, marketing, and customer experience, keeping timelines, dependencies, and teams aligned as we navigate the complexities of a new product launch.

Working closely with leadership, you'll translate launch plans into coordinated action, proactively identifying risks, navigating day-to-day challenges, and helping teams stay focused on shared milestones. As onX expands into new product experiences, you'll have the opportunity to apply lessons learned, improve launch processes, and help establish a strong foundation for future launches.

This role reports to the Director of Connected Devices.

WHAT YOU'LL DO
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• Own and manage the end-to-end launch timeline, milestones, and deliverables across hardware, software, marketing, operations, and customer experience.
• Coordinate launch activities from beta through broader availability, ensuring key milestones and dependencies are aligned across teams.
• Partner with manufacturing partners to coordinate production timelines and ensure internal teams are prepared for critical launch milestones.
• Proactively identify, track, and manage cross-functional dependencies, risks, and potential roadblocks to keep launch activities on track.
• Drive day-to-day launch execution, ensuring teams have clear ownership, priorities, and accountability for their deliverables.
• Monitor launch readiness and progress, identifying gaps and working with cross-functional partners to address issues before they impact timelines.
• Facilitate clear, consistent communication across stakeholders, providing visibility into launch status, key decisions, risks, and upcoming milestones.
• Navigate day-to-day execution challenges independently, escalating complex trade-offs or competing priorities that require broader leadership alignment.
• Demonstrate onX's Company Values by fostering accountability, building trust across cross-functional teams, and proactively addressing challenges to keep launch activities moving forward.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows, integrating experimentation into real work and refining its use with sound judgment and validation.

WHAT YOU’LL BRING

• Bachelor's degree in Business, Engineering, or a related field, or equivalent practical experience.
• 4+ years of experience in program management, project management, product launches, or related work involving complex, cross-functional initiatives. 
  • Experience with physical or hardware products is required.
• Demonstrated ability to independently coordinate multiple workstreams, manage competing deadlines, and drive projects toward successful completion.
• Strong project management skills, including timeline development, milestone tracking, dependency management, and risk mitigation.
• Experience collaborating with cross-functional stakeholders, building alignment, and driving accountability without direct authority.
• Strong problem-solving skills, with the ability to anticipate challenges, work through day-to-day obstacles, and recognize when issues require escalation.
• Excellent written and verbal communication skills, with the ability to clearly communicate progress, risks, and priorities to diverse stakeholders.
• Ability to navigate ambiguity, adapt to evolving priorities, and maintain momentum in a fast-paced environment.
• Ability to thoughtfully explore and apply AI tools to streamline launch planning, track dependencies, improve stakeholder communication, and enhance day-to-day execution, while exercising sound judgment and validating outputs.
• A shared passion for and ability to demonstrate onX’s Company Values. 
• Permanent US work authorization is a condition of employment with onX. 
• Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience supporting the launch of a new physical product or product category, particularly from beta through commercial availability.
• Experience with devices or products that integrate hardware, software, and subscription or membership services.
• Experience coordinating production schedules, launch milestones, and dependencies with overseas manufacturing partners.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.

We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.

At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia (D.C.), Florida, Hawaii, Illinois, Kansas, Louisiana, Massachusetts, Missouri, New Jersey, New York, North Dakota, Ohio, Oklahoma, Rhode Island, South Dakota, West Virginia, and Wyoming.

HOW YOU’LL BE COMPENSATED

 onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $120,000 and $150,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

#LI-Remote

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.