Lifecycle Marketing Manager

Location: 

Remote roles in the US are available in all states EXCEPT Hawaii, Alaska, Montana, or any US Territories.

What You’ll Need 

• At least 2 years experience in lifecycle email marketing or CRM, preferably in a startup context.
• Self-driven and motivated to work in a fast-paced, dynamic environment.
• Knack for writing or collaborating on great copy. Subject lines are your jam.
• Strong analytical ability with test and learn mentality.
• Previous experience with marketing automation software.
• Intense curiosity about data and the insights it holds about our customers.
• Comfortable editing HTML.

About the Role 

We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.

What You’ll Do 

• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
• Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
• Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

Bonus points if you have 

• Ability to query using SQL.
• Experience working with Iterable.

Compensation:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The U.S. pay range for this position in most locations  is $84,800 - $119,000 annually. In the SF Bay Area of California, Seattle, and New York City Metro area the base salary range is $105,600 - $132,000. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.

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About Opendoor

Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple and certain. 

• To learn how we are reinventing the Real Estate industry check out our website. 
• Hear about our culture directly from team members by visiting The Muse. 
• Discover what we are building for our customers by reading our blog.

Opendoor Values Openness

We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here.

We’re committed to Diversity, Equity, Inclusion, and Belonging

Opendoor is dedicated to creating an inclusive and collaborative culture. We value the diverse strengths, perspectives, and backgrounds of all our employees, and believe in empowering our teams to do their best work through teamwork and building a sense of belonging and trust. Our four employee-led Opendoor Employee Resource Groups amplify diverse voices and promote collaboration and inclusion. Our focus is on attracting and retaining exceptional talent, and we believe in empowering our employees to continuously innovate and strive for 1% improvement every day. You can find more information on our Career Page.

We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at MyNextMove.org and apply for positions that align with your expertise.

At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at TAops-accomodations@opendoor.com.