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Copywriter

Toronto, ON

About Us 

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.  

Before you em-bark on this journey with us, learn more about the opportunity: 

We’re calling on all storytellers, wordsmiths and grammar nerds because Open Farm is looking for a talented Copywriter with big creative chops to join our marketing team. If you can harness the power of words to drive engagement and impact, outwrite ChatGPT with one arm tied behind your back, and have a passion for crafting compelling narratives with wit, warmth and originality, this role is perfect for you.  
 
And yes, we know this job posting could probably be punchier, sharper, and more engaging—but that’s exactly why we need you. 

In this role you will: 

  • Collaborate with teams to develop creative concepts for digital, social, CRM and beyond that elevate our brand and engage our audience.  
  • Refine our growth assets by writing engaging copy for product descriptions, email campaigns, website content, blog posts, and social media that optimize performance marketing assets and drive measurable results.  
  • Ideate and bring to life key brand moments, ensuring they resonate with our audience and align with broader marketing initiatives.  
  • Work closely with our design team to integrate copy and visuals seamlessly. 
  • Create compelling growth ad’s that have strong hooks and engaging content to drive strong CTR. 
  • Work alongside our DTC team to create compelling messaging for CRM and email, enhancing the customer journey at every step.   
  • All other duties, as assigned

We’re paw-sitively excited about you because you have:

  • Bachelor's degree in English, Communications, Journalism, or a related field. 
  • 2-3 years of writing experience in creative role, agency or internal brand team (preference for CPG).  
  • Exceptional writing, editing, and proofreading skills with a strong command of grammar and style. 
  • Familiarity with social media platforms and digital marketing. 
  • A genuine passion for pets and knowledge of pet nutrition, animal welfare, and sustainability. Also, must love pets! 
  • A collaborative mindset with the ability to work within a team and accept feedback. 
  • Must have a current portfolio showcasing your original ideas and creative and engaging copywriting examples.  

What we offer you - it's the purr-fect package:   

  • An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community 
  • Comprehensive healthcare coverage and RRSP plans with company match
  • Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm
  • Discounted food, apparel and insurance for your furry family members
  • In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
  • Volunteer days to give back to our community 
At Open Farm, we value diversity, inclusivity, and respect for all living beings. If you're passionate about pets, eager to make a positive impact, and possess exceptional writing skills, we invite you to join our team in creating a better future for our furry companions.  
 
Please submit your resume, portfolio, and a cover letter explaining your interest in the role and how you align with Open Farm's mission and values. No cover letter? Well, then no interview. This is a writing role, show us what you've got. We're excited to hear from you! 

Hybrid Work 

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.  

Our Values 

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team  

To learn more about Open Farm, follow us on Instagram and LinkedIn. 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.   

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