Digital Merchandising Manager

About Us 

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.  

Before you  em-bark on this journey with us, learn more about the opportunity: 

As Digital Merchandising Manager, you will be responsible for developing and executing merchandising strategies that maximize product visibility, enhance discoverability, and drive conversion. You will work closely with cross-functional teams, including Marketing, Product, Operations, and Customer Experience, to create an engaging and seamless path to purchase. This role will also ensure the website accurately reflects promotions, campaigns, and key brand moments while consistently keeping the customer experience at the forefront. You will play a pivotal role in maintaining a compelling and seamless online shopping experience that aligns with business objectives and enhances user engagement.

In this role you will: 

• Develop and execute site merchandising strategies to optimize product placement, navigation, and discoverability to maximize conversion and revenue.
• Partner with Marketing and Creative teams to ensure on-brand and compelling product storytelling across digital touchpoints.
• Own the digital merchandising calendar, ensuring alignment with key product launches, promotions, and brand campaigns.
• Lead A/B testing initiatives to improve site performance, user experience, and conversion rate optimization.
• Leverage analytics to monitor key performance metrics, identify trends, and continuously refine merchandising strategies.
• Work closely with Product and Inventory teams to ensure optimal product availability and site assortment planning.
• Oversee homepage, collection pages, product pages, and landing pages to ensure they are strategically merchandised for different customer segments.
• Collaborate with Customer Experience teams to incorporate customer feedback into merchandising decisions.
• All other duties, as assigned 

We’re paw-sitively excited about you because you have:

• 5+ years of experience in e-commerce and site merchandising, preferably in a direct-to-consumer environment
• Hands-on experience managing e-commerce platforms—Shopify Plus experience is a strong plus.
• Strong analytical skills with experience using web analytics (Google Analytics, Shopify Analytics, or similar tools) to inform merchandising decisions.
• Experience with A/B testing, conversion rate optimization, and data-driven merchandising strategies.
• Ability to balance brand storytelling with performance-based decision-making.
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-moving environment.
• Proven leadership skills, including experience managing and developing a team.
• Strong collaboration and communication skills to work cross-functionally with teams such as Marketing, Operations, and Product.
• A proactive, go-getter mindset with a strong sense of ownership and accountability.

What we offer you - it's the purr-fect package:   

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community 
• Comprehensive healthcare coverage and RRSP plans with company match
• Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm
• Discounted food, apparel and insurance for your furry family members
• In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community 

Hybrid Work 

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.  

Our Values 

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team  

To learn more about Open Farm, follow us on Instagram and LinkedIn. 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.