Senior Marketing Operations Specialist (12mo contract)

This is a 12-month full-time contract role based in Toronto, ON

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

The OpenTable Diner Marketing team is looking for a Senior Marketing Operations Specialist to unlock impactful, data-driven marketing campaigns that reach millions of diners. Reporting to the Senior Marketing Operations Manager, you will support the creation of audiences across all marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) and partner with strategic stakeholders to ensure that the right communications reach each diner at the perfect moment in their customer journey.

You will be working primarily with the Engagement Marketing team to build and automate audiences for email/push/SMS/in-app messaging campaigns, ensure efficient workflows and data quality, assist with channel performance reporting, and derive insights from our data to help us better understand our diners.

 

In this role, you will:

• Create and manage audiences across our marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) within our email service provider MessageGears and in Snowflake

• Partner with the marketing strategic collaborators to define audience targeting requirements and provide recommendations based on business needs

• Become a power user of MessageGears and empower our team of marketing specialists to deliver targeted and dynamic campaigns by creating self-service capabilities within the platform

• Troubleshoot audience, data, and platform-related issues

• Partner closely with the data engineering team to identify and create new data sets that will enhance our marketing campaigns

• Develop and optimize processes surrounding the audience creation workflow, ensuring efficiency and scalability through automation while maintaining a high level of quality

• Partner with the analytics team to maintain the email and push channel performance dashboards

• Own the management of weekly and monthly engagement marketing channel reports that go out to cross-functional leadership

• Analyze diner data to uncover trends and behaviors, using these insights to continuously improve our segmentation and identify new audiences

 

Please apply if:

• 3-5 years of experience working in a marketing operations role

• Intermediate proficiency with SQL

• Experience working in B2C marketing technology tools, including marketing automation platforms and/or customer data platforms (previous experience with MessageGears is a plus)

• Experience working in Snowflake or other relational databases

• Proactive learner and problem solver

• Excellent verbal and written communication skills, able to effectively communicate with both business and technical partners

• Strong project management skills with the ability to prioritize multiple tasks

• Strong analytical skills

• Proficiency with Excel, Google Sheets, and reporting tools

• Familiarity with template languages like Apache Freemarker is a plus

 

Benefits:

• Paid Time Off - 20 days a year

• Birthday/celebration PTO - 1 day

• Annual company weeks off

• Flexible sick time off

• Paid volunteer time

• Parental Leave Benefits

• Dental & Vision Insurance

• Life & Disability Insurance

• Group RRSP and DPSP

• Major Medical Insurance (dependent care options)

 

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $90,000 - 95,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

 

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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