Back to jobs
New

Director, Performance Marketing

United States

Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it.
 
Ophelia is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost four years and we're excited to continue our growth. We are a team of doctors, scientists, startup veterans, and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America.

About the Role

We’re looking for a data-driven Director of Performance Marketing to lead and scale our performance marketing efforts with a small but mighty team. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with OUD treatment. Your actions will be tied directly to client acquisition, retention, and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. This role is ideal for a highly analytical leader who can drive measurable growth across digital channels, particularly Google non-brand search and Meta advertising, while optimizing spend and conversion rates. 

Working closely with the VP of Marketing, you'll craft comprehensive marketing strategies that drive client acquisition and serve as a trusted thought partner to leaders across Tech, Data, and Operations. 

In this role, you will:

  • Optimize Performance & ROI: Use data to identify trends, track ROI, and effectively manage budgets to ensure maximum value for every marketing dollar spent.
  • Scale SEM & Meta Advertising: Lead Google non-brand search and Meta marketing efforts, optimizing bids, keywords, creative testing, and audience targeting to drive predictable acquisition.
  • Enhance Data & Tech Capabilities: Partner with Commercial, Tech, and Operations to expand the tech stack and improve data capture and tracking.
  • Align Marketing & Finance: Work closely with finance to track revenue-related KPIs, align spend with performance forecasts, and communicate results to stakeholders.
  • Own Website Growth Strategy: Drive website optimization for lead generation, including content, design, conversion pathways, and ongoing testing (CRO/LPO).
  • Lead & Develop High-Performing Teams:  Mentor and manage a growth marketing team, setting clear goals and fostering a results-driven culture.
  • Drive Innovation & Experimentation: Test and explore new approaches to complex problems, proactively seeking input and iterating based on insights.

The ideal candidate:

  • Proven track record of hitting aggressive growth targets and scaling performance marketing within a D2C/B2C healthcare/health-tech setting.
  • Deep expertise in SEM & Meta advertising, with a strong grasp of audience targeting, bidding strategies, and creative testing.
  • Highly analytical, using data to drive decisions and unlock new opportunities.
  • Has experience in healthcare marketing and navigating complex policy restrictions. 
  • Strong collaborator, able to work cross-functionally with finance, data, tech, and commercial teams.
  • Thrives in fast-paced environments, balancing strategy with execution.

Skills & Competencies

  • 10+ years relevant work experience, particularly in D2C health care marketing, with exposure in highly regulated and data constrained environments 
  • 5+ years of experience leading teams of direct and indirect reports in a player/coach capacity
  • Extensive experience in analytics and measurement, including proficiency with data analysis tools and ability to create your own dashboards and analyses.
  • Exceptional communication and presentation skills, effectively articulating complex concepts to diverse audiences
  • Effective business acumen and understanding of market dynamics and customer needs
  • Strategic thinker with a passion for innovation and growth

Our Benefits Include: 

  • Remote work anywhere in the United States 
  • Competitive medical, vision, and health insurance (many plans are fully covered for the employee!) 
  • 20 days of PTO per year 
  • 10 company holidays 
  • $950 Work From Home Stipend
  • 401k Contribution Platform
  • Additional benefits offered through our benefits provider such as life insurance, short and long term disability, financial wellness, virtual primary care, among others!

#LI-Remote

Ophelia Compensation Overview
  • We set compensation based on the level and skills required for the role. We value pay transparency and equity, and are committed to fair pay. In order to prevent pay disparities and reduce time spent in negotiations, we take a “first and best” offer approach: this means we’re not holding any compensation back from our candidates, and you can feel confident that our pay is fair and does not vary based on the strength of someone’s negotiation skills.
  • Compensation is dynamic at Ophelia: as long as the company performs well and meets our targets, there will be opportunities for increased compensation annually. We’re happy to discuss this approach and our bands if you have questions during the interview process.

Compensation Range

$170,000 - $180,000 USD

Interested in learning more about Ophelia and this role? Apply to work with us! 

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ophelia’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.