Sr. Communications Campaign Specialist (R11938)

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 2.2 million members' financial goals within reach. With intelligent borrowing and savings, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $17.8 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our members save an average of more than $1,800 annually. For more information, visit Oportun.com.

 

WORKING AT OPORTUN


Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

POSITION OVERVIEW

We are currently looking for an execution-focused team member who will assist in managing customer communications campaigns. The person in this role will be responsible for building multichannel campaigns and workflows in our platform, segmenting customer data, managing timelines, reviewing campaign performance, and being an advocate for the customer perspective in our communications. This person will also be expected to ensure the program operates in a ‘best in class’ fashion by recommending program and process improvements. This is an opportunity to help build a world class engagement & customer lifecycle program for a group of underserved customers that deserve a great experience. This is a high visibility/high impact role which will be able to directly influence company level goals & metrics.

 

RESPONSIBILITIES:

  • Develop and update HTML email templates and create dynamic content for personalization
  • Build and launch email, SMS, and direct mail campaigns in our marketing automation platform
  • Work closely with our messaging strategy & marketing technology programs to push campaigns and programs forward
  • Use basic design skills/thinking:
    create inviting email template layouts within our email design system
    consider program with a UX perspective
    create complex, functional workflows with clear organization and efficient layouts that others can follow and understand
  • Create audience segmentation and manipulate data based on filter criteria
  • Document processes and campaign execution
  • Recommend improvements to our platform, program, and processes
  • Be an advocate for a top-tier customer experience
  • Evaluate how to improve our execution processes (QA, creative development, approvals, etc.)
  • Monitor program performance daily and call out the issues before they become issues

Requirements:

  • 2+ years of professional experience in relevant field of work (email marketing, marketing automation, digital marketing, performance marketing etc.) minimum; 4+ years of professional experience preferred
  • Experience developing with HTML & CSS, preferably experience with coding specifically for email
  • Ability to work on multiple projects, sometimes with competing priorities and overlapping timelines
  • Strong verbal and written communication skills. Clear, robust documentation is a must
  • Experience setting up audiences, campaigns, and workflows with an ESP/marketing automation platform (e.g. Salesforce Marketing Cloud, Responsys, Cordial, Iterable, HubSpot, etc.)
  • Knowledge of best practices for email optimization across all major clients
  • Detail oriented with the ability to utilize strong trouble-shooting skills and quickly adjust to shifting priorities
  • Confidence in ability to work independently, to offer ideas, to ask questions when they need to be asked, and to speak up when something needs attention
  • Collaborate with cross-functional teams and key stakeholders to ensure campaign success
  • BA/BS degree minimum

Preferred Skills:

    • Dynamic scripting languages (handlebar logic, AMPscript, etc)
    • Microsoft Excel
    • JSON experience
    • Figma
    • Coda
    • JIRA
    • API experience
    • A/B testing experience

#LI-REMOTE

#LI-VR1

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

 

California applicants can find a copy of Oportun's CCPA Notice here:  https://oportun.com/privacy/california-privacy-notice/.

 

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

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