Senior Director, Communications & Marketing Strategy

Overview

Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio. This role demands a strategic leader who can translate our mission into actionable marketing campaigns, build engaged communities at scale, and demonstrate ROI through data-driven decision making.

Key Responsibilities 

Strategic Leadership (40%)

Strategy Development & Execution

• Develop and implement a 3-year integrated marketing roadmap with quarterly plans including campaign goals, budgets, and success metrics
• Execute multi-channel campaigns targeting educators, administrators, policymakers, and funders
• Establish marketing attribution models to track campaign effectiveness across the full funnel (awareness → engagement → conversion → retention)

Performance Management

• Set and monitor monthly/quarterly KPIs including lead generation targets
• Deliver weekly performance dashboards and monthly executive reports with actionable insights
• Manage annual marketing budget TBD

Content Strategy & Brand Management (30%)

Content Marketing Execution

• Develop and execute calendars producing 30-60 monthly pieces across multiple formats (blog posts, white papers, case studies, videos, infographics, podcasts)
• Implement SEO/SEM strategy achieving top-3 rankings for 20+ priority keywords
• Build thought leadership program securing 10+ annual op-eds in tier-1 education publications

Brand Architecture & Governance

• Define and implement brand guidelines ensuring 95%+ compliance across all touch points
• Develop sub-brand strategies for portfolio organizations while maintaining parent brand equity
• Create brand measurement framework tracking awareness, consideration, preference, and NPS scores
• Conduct semi-annual brand audits and competitive analyses

Digital Marketing & Growth (20%)

Digital Channel Optimization

• Manage paid media campaigns across Google Ads, Meta, LinkedIn with monthly budgets TBD
• Achieve and maintain: 3%+ email CTR and 25%+ social engagement rate
• Drive 40% YoY growth in organic traffic through content marketing and SEO

Community Building & Engagement

• Grow educator community to 10,000+ active members within 18 months
• Develop ambassador program with 100+ educator advocates
• Create user-generated content campaigns generating 100+ monthly engagement markers

Team Leadership & Operations (10%)

Team Development

• Build and lead high-performing team of 4-5 communications and marketing professionals using agile methodology and clear OKRs to achieve team engagement scores f 4.5+/5.0
• Implement agile marketing methodology with 2-week sprints

Marketing Operations

• Select and implement tools including CRM, marketing automation, analytics, and content management systems
• Develop vendor management framework for agency and freelance partners
• Develop monthly, quarterly and annual metrics for tracking program effectiveness

Required Qualifications

Experience Requirements

• 8-10+ years progressive marketing/communications with 5+ years leading teams
• 3+ years in education, edtech, or nonprofit sectors with K-12 expertise

Technical Competencies

• Advanced skills in: SEO/SEM, paid social, email marketing, marketing automation
• Experience with: Adobe Creative Suite, CMS platforms, project management tools
• Strong analytical skills translating data into strategic recommendations

Strategic Capabilities

• Proven track record developing integrated B2B and B2C marketing strategies
• Experience building and scaling communities of 10,000+ engaged members and leading successful product launches
• Ability to influence C-suite stakeholders and manage 20+ concurrent initiatives

Leadership Qualities

• Data-driven with creative problem-solving abilities
• Collaborative consensus-builder with growth mindset
• Exceptional project management and organization skills

Preferred Qualifications

• MBA or advanced degree in Marketing, Communications, or related field
• Experience with international marketing and multicultural audiences
• Bilingual capabilities (Spanish, French, or Swahili preferred)

About Opportunity Education

Opportunity Education is a rapidly scaling nonprofit foundation transforming how 1M+ students worldwide engage with learning. Founded in 2005 by entrepreneur and philanthropist Joe Ricketts, we've developed evidence-based tools and programs across 12 countries that empower educators to help every student own their learning journey.