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Marketing Specialist

Remote

Join our growing organization in a career you can smile about! Orthodontic Partners (OP) is a National Orthodontic Group Practice with a mission to leave the orthodontic profession in a better place than we found it. With multiple orthodontic practice brands under our umbrella, we are an Orthodontic Service Organization which acquires orthodontic practices and provides partner doctors with a full range of best practices and support in administrative, marketing, HR, and financial services so that they and their teams may focus on providing world-class, life-changing orthodontic care. 

Our marketing department is a small, forward-thinking, results-focused team serving both the practices and our business headquarters team in our efforts. We partner with a few key agencies and vendors to support our marketing efforts for each practice and our business headquarters. Our work with each practice is focused on sharing OP’s best practices as we onboard them into our marketing systems (including multi-channel digital campaigns, referral/community marketing playbooks, and a recentered focus on the connection between operational excellence and marketing), offering bespoke creative and consultative resources to each. 

It’s an exciting time to join the OP marketing team as we look to the future of our business and our projected growth. We are expanding our efforts in our business development/partner acquisition marketing as well as developing new avenues of growth for our practices. This is an opportunity to lead new campaign development and get creative as we work to build systems to support new partner acquisition and organic practice growth.  

Summary of Position:  

The Marketing Specialist will play an important role in driving growth for Orthodontic Partners and its network of orthodontic practices. The position will execute marketing activities with our business development team, partner doctors, marketing agencies, and operational leadership across a variety of projects and activities. 

Your Benefits as part of the OP Marketing Team: 

  • We offer medical, dental, and vision insurance to go along with a matching 401(k) plan, 8 paid holidays, and paid time off.  
  • This position is remote, with up to 20% travel to practices and conferences we sponsor as needed.  
  • This is a high-visibility role with significant opportunity to drive impact with our practice and business development senior leadership. We’re excited about candidates who are excited about growing with us! 

Essential Job Function:  

  • Support the implementation of the OP practice marketing playbooks, developing campaign and training materials, organizing “partner forums”, creating platforms to celebrate top performers, engaging with our marketers across the country, and tracking results. 
  • Coordinate approvals, handoffs, and practice request completion between marketing, practices, regional operations leaders, and external agencies to execute campaigns, maintain regular cadence of creative refreshes, and provide white-glove service to our orthodontic practices.  
  • Support and execute projects on marketing onboarding checklists for new practices, new associates, new partner orthodontists, rebrandings, and other key initiatives. 
  • Coordinate tasks associated with CRM campaigns and implementation, including building email campaigns and blasts, landing pages, cleaning contact lists, and other in-platform (HubSpot) tasks as needed. 
  • Coordinate and prepare marketing results and data for practice monthly operating reviews, leadership updates, and other purposes as needed. 
  • Support the implementation of the OP M&A marketing playbook, working closely with the Business Development team to update OP website and organic social channels, develop campaign materials, organize doctor forums, execute sponsored exhibitions, execute CRM and direct outreach, and track results. 
  • Produce and/or coordinate the development of creative and content templates such as press releases, website content, flyers, ads, etc. as needed. 
  • Support Human Resources in recruitment and internal marketing efforts through collateral development, team and applicant messaging, and coordinating internal engagement efforts such as Town Halls. 
  • Support Orthodontic Partners’ annual meeting with event planning, event communication, content creation, experience activation, on-site event support. 
  • Perform other duties as necessary.  

Education and Experience  

  • Bachelor’s Degree required. 
  • Minimum of 1 year of marketing experience 
  • Agency experience a plus 

Knowledge, Skills and Abilities:  

  • Highly organized and detail oriented  
  • Project management skills 
  • Ability to own and execute end-to-end projects 
  • Ability to maintain deadlines, deliverable quality, and exceptional client service in a fast-paced environment 
  • Intermediate proficiency in CRM platforms required (HubSpot preferred)  
  • Basic to intermediate proficiency in Adobe Illustrator, Photoshop, and Canva required 
  • Basic to intermediate proficiency in Microsoft Office suite (Outlook, Word, Excel, Powerpoint, Sharepoint) required 
  • Event/exhibition coordination experience a plus. 
  • Up to 20% travel may be required.   

Position is remote. 

 

 

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