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Regional Marketing and Communication Specialist

Greensboro, North Carolina, United States

Title: Regional Marketing and Communication Specialist 
Location: North Carolina, South Carolina, Georgia, and Pennsylvania
Hours:
Monday–Friday, 8:00 a.m.–5:00 p.m.
Occasional evening hours required for continuing education sessions and special events.

Position Purpose:

The Regional Marketing and Communication Specialist plays a critical role in supporting the strategic growth of multiple oral surgery practices across North Carolina, South Carolina, Georgia, and Pennsylvania. This position will serve as a marketing liaison between regional leadership and individual practices, working in collaboration with local marketing specialists and practice leaders to ensure consistent outreach, brand alignment, and referral development efforts. The ideal candidate is a highly organized, self-motivated professional with experience in healthcare marketing, relationship management, and event planning.

Essential Functions

Regional Support & Collaboration

  • Alongside the Practice Leader, they serve as a marketing resource for all practices without an existing marketing specialist
  • Partner with current marketing specialists in supported practices to coordinate and enhance initiatives
  • Maintain regular communication with Practice Leaders and Regional Director of Operations to align efforts with business goals

Referral Development

  • Conduct and track routine referral outreach visits across assigned markets
  • Identify referral trends, gaps, and opportunities using CRM tools or manual trackers
  • Develop, execute, and analyze outreach strategies to support new and existing providers, including onboarding ramp-up for new surgeons

CE Event Planning & Community Engagement

  • Alongside the Practice Leader and local Marketing Specialist, plan, coordinate, and execute regional CE events and lunch-and-learns to support referral engagement
  • Represent practices at community and professional events to promote brand awareness

Marketing Collateral & Design Coordination

  • Oversee creation and standardization of marketing materials and referral resources
  • Collaborate with internal teams and external vendors to maintain brand consistency in all materials
  • Assist in the creation of digital content, print collateral, and branded giveaways as needed

Performance Tracking & Reporting

  • Maintain detailed records of outreach activities, event performance, and ROI
  • Present monthly updates and metrics to regional and marketing leadership

Qualifications

Education:

  • Highschool diploma or equivalent – required
  • Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field — required

Experience: 

  • 2–3 years of professional experience in marketing, communications, or public relations.
  • Experience in a healthcare or medical practice environment — preferred
  • Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications — required or must be obtained upon hire

Performance Requirements: 

Skills/Abilities:

  • Strong interpersonal skills with a relationship-building mindset
  • Proficient in Microsoft Office Suite; experience with CRM software is a plus
  • Willingness and ability to travel 50–60% across the assigned region
  • Self-starter with the ability to manage multiple priorities independently

DISCLAIMER

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work.  This is not an exhaustive list of all duties and responsibilities.  OPS’s management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. 

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