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Director of Marketing (Full-time)
We want people to look + feel amazing. “Look good feel good” isn’t just a cute phrase around here. We make it happen, in real life, every single day. It’s all about innovation, personalization, and connection. No two people are ever alike, and neither are their treatments. We have high standards. Our treatments are curated from nothing but the best. We believe chic and high-end should still be friendly and approachable. This is OrangeTwist. Your treatment shop.
- Fastest growing chain of aesthetic treatment centers in The United States!
- 18 locations and growing
- 7 different types of treatments in 1 shop
- Our current eNPS (Employee Net Promoter Score) score of 62—Excellent—Exceptional employee's satisfaction and loyalty, showcasing a strong and positive work culture.
We are seeking a skilled and experienced Director of Marketing to lead the execution of OrangeTwist’s marketing strategy in partnership with our external agency, Moontide. This role serves as the key bridge between our internal business priorities and the agency’s output, ensuring alignment, efficiency, and measurable performance. Rather than competing with Moontide, you will empower and guide them—owning brand stewardship, marketing planning, performance analysis, and cross-functional coordination to drive growth, elevate our brand, and ensure every marketing investment delivers value.
Location: 1301 Dove St., Suite 670, Newport Beach, CA 92660
Schedule: Monday to Friday, On-site
Compensation: $95,000+/salary (base on experience) with bonus
What You Will Do:
- Ensure Moontide’s activities and outputs are strategically aligned with OrangeTwist’s business goals.
- Serve as the internal brand champion—embody OrangeTwist’s values and advance its long-term vision.
- Oversee performance management, ensuring agency spend delivers measurable results.
- Act as primary liaison with Moontide, coordinating scopes, timelines, and priorities.
- Review and audit all deliverables pre-launch to ensure brand integrity, quality, and strategic alignment.
- Conduct weekly performance reviews using established KPIs.
- Manage agency scopes of work and identify opportunities to bring work in-house or reassign as needed.
- Lead development of the monthly marketing plan in collaboration with leadership and Moontide.
- Own and maintain OrangeTwist’s integrated marketing calendar.
- Prepare creative briefs for internal projects and agency execution.
- Oversee internal communications and culture-building initiatives.
- Coordinate local and regional event marketing.
- Execute basic email marketing sequences.
- Manage updates and day-to-day changes to brand collateral.
- Own the marketing performance dashboard, tracking media spend, lead generation, CAC, and more.
- Analyze Moontide’s performance against KPIs and report weekly to leadership.
- Provide data-driven recommendations for optimization and scope refinement.
- Perform additional duties as assigned
Qualifications:
- Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred)
- Minimum of 8 years of experience in marketing
- Minimum 3 years in a leadership role such as Marketing Manager or Senior Marketing Manager
- Proficient in all Microsoft, Word Press, All Social Platforms, Mail Chimp, CRM, SurveyMonkey
- Forward-thinking, transparent, and inclusive company culture
- Competitive salary, incentive plan, generous paid time off, sick time, and paid holidays
- Comprehensive benefits package including medical, dental & vision insurance
- 401k employee contributions, FSA, HSA, and dependent care options
- Continuing education with our own University
- Employee referral bonus program, employee resource groups, and professional development
- All benefits dependent on role and eligibility
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