Senior Business Director - Healthcare

The world is changing around us and now, more than ever, we need to be clever about the way we solve our clients problems. At Orchard we pride ourselves in going above and beyond for our clients. We rally around a single purpose: to invent better outcomes, and we do this by focusing on connected experiences. No response is the same, every brief is interrogated and response’s purpose built with a clear eye on ROI. As a result, we build long lasting partnerships with our clients.

If you love to over think things, if you love to challenge the norm and if you love to go above and beyond for your clients, this might be the role for you.

We’re on the lookout for an Account Director or a Senior Business Director looking for the next step in their career to join our healthcare client service team, based in beautiful Pyrmont. This role is very much a strategically led, client-focused role looking after a key healthcare client.

The Senior Business Director is the clients’ brand champion, leading strategy development for assigned account. They will lead account management and the cross-discipline agency team in developing and delivering exceptional campaigns, flawlessly executed while meeting client needs. The Senior Business Director will also ensure the efficient day-to-day management of their accounts.

As a Senior Business Director you are also responsible for growth and profitability of assigned accounts, attaining annual revenue and profitability targets.

No two pieces of business have the same requirements so the Senior Business Director must work closely with their teams to ensure clarity on the division of responsibilities and ensure that they are best set up to deliver to client needs and tap into the different agency functions, where appropriate. It’s the Senior Business Directors responsibility to set the tone and mood of the team and to begin to direct the structure and running of the account.

Key responsibilities:

• Competent in all the responsibilities of an BD/SAM/AM/AE and may need to perform these responsibilities at times (when team structure does not cater for that role)
• Oversee or actively managing the day-to-day running of accounts
• Be a trusted and valued strategic advisor to your clients.
• Orchestrating the perfect team for the client. Identifying areas where support could be required and ensuring the client feels supported across every project we are trusted with
• Ability to build a solid, unshakeable relationship with clients and the internal team
• Exhibit strong commercial awareness, flawless budget understanding, tracking and reporting to client and agency stakeholders including Financial Director, Practice Leads and Group Business Director
• Provide strategic guidance and direction for each client
• Seek new opportunities linked to current clients and/or drive new business opportunities
• Development of quarterly client plans including relationship strategies and identification of opportunities for business growth and strategies to drive this
• Develop the professional competencies of Orchard colleagues
• Ensure we are Inventing Better across everything we do, and striving to raise the profile of the agency

Client Service - Senior Business Director is responsible for the working relationship with the client..

Strategy and Creativity - The Senior Business Director is responsible for the strategic direction of each account. The Senior Business Director can reach out to other agency resources if support is required, however it is expected that this support would be minimal. The Senior Business Director must also strive to ensure that the agency is delivering the best creative output possible.

New Business - The Senior Business Director plays a key part in the new business process.

Team Management - Senior Business Director ensures an effective, collaborative team culture is maintained within the broader team, they will build and maintain strong relationships across agency departments e.g. Project Management, Strategy, Creative, Design, Development, L&D, with the objective of getting the best out of these services while ensuring resources are used appropriately and efficiently.

Skills and experience:

• 8+ years advertising agency experience (preferably in healthcare industry)
• A passion for digital or healthcare marketing
• Proven ability to develop sound marketing strategies
• Exceptional oral and written communication and skills
• Excellent organisational skills
• Excellent attention to detail
• Strong presentation skills
• Strong financial management skills
• Strong drive and motivation to succeed
• Proven ability to work within a team, and for leading high performing teams
• Show a strong commitment to the Company’s core values of:
  Collaboration, Integrity, Curious & Brave
• Embrace and respect the Company’s community and environmental responsibilities

If this sounds like you please apply today!

A little about Orchard

Orchard is the leading health and wellness Agency in Australia and we're looking for more great talent to join our team. As the agency is both consumer and health, we’re a great blend of modern marketing and science driven by our deep digital experience. Which is why we’re often up in the health effectiveness awards and were awarded Ad News digital agency of the year in 2020. 

What will you get if you join?

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets. 

We pride ourselves on our work and also our work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

Invent Better are two little words that define our big approach. It’s a belief that creativity and technology are the key to winning in today’s digital age, and it’s a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.