Senior Conversion Rate Analyst

Technology is changing the world around us and yes, some people tend to focus on why that change is bad – it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty – but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.

Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.

The opportunity

As a Senior Conversion Rate Analyst, you will oversee the complete management of our clients' A/B testing deliverables. Your role will involve analysing various data sources to identify customer pain points, developing solutions, and formulating hypotheses for testing through experimentation platforms. This process will lead to actionable insights and enhanced outcomes for both clients and their customers. You will report to the Director of Data and Analytics and be part of the data and analytics team within Orchard’s broader strategy team.

Orchard Experience Team 

You will be part of the Orchard Experience Team. The traditional and the obvious doesn’t cut it for our experience team. We are an uncommon bunch made up of UX-ers, CX-ers, data planners, CRM planners and social media planners. We relentlessly seek to uncover insights from culture, people, behaviour, the economy, and product truths - combining this with our experience in digital communications to inform our strategies and campaigns. We seek to answer true business problems through an evidence-based approach and happily work with data, UX and CX to ensure our solutions are fit for Purpose.

Responsibilities:

Conversion Rate Optimization (CRO)

• You will lead our CRO initiatives by identifying customer pain points and developing test hypotheses and ideas. Your responsibilities will include creating and managing tests, as well as reporting on their outcomes.

Analytics Reporting and Insights

• You will deliver regular reports and impactful insights that go beyond the data, providing a broader context to help clients address the "so what" factor. Your
• insights will be actionable, clearly communicated, and ready for implementation by our team or the clients you support.

Strategy & Insights

• You will generate strategic recommendations based on the data and insights you produce. These recommendations will drive direct actions on our clients’ platforms and inform broader initiatives that may require collaboration with UX and CRO teams.

Data Quality

• You will ensure that data capture methods are well-documented and effectively communicated to developers. You’ll also have a solid understanding of data layer structures and the ability to QA tracking and test implementations.

Client and Stakeholder Presentations

• You will have demonstrated experience in presenting insights and recommendations to clients and key stakeholders, effectively guiding them through the process.

Culture and Communication 

• Show a strong commitment to the Company’s core values of Collaboration, Integrity & Curiosity, and show exceptional communication skills with a proven ability of working within a team.  

Specific Experience Required:

• 4 years + hands on experience within a/b testing platforms such as Optimizely, AB tasty, etc  
• Facilitating and running ideation sessions to generate test hypothesis  
• Leading the process of translating CRO requirements to UX, design and dev teams 
• Expert in mining web analytics and customer data and translating into compelling narratives and presentations  
• History of identifying success measures and defining the methods to evaluate 
• Use of non-website analytics platforms to develop insights. For example, user testing and survey tools 
• Creation and delivery of reports, and management of underlying data structures/backends and processes that enable them 
• Understanding of custom tracking within website analytics platforms such as GA4 and the associated data models 

Essential Platform Experience:

• Experimentation Platforms (e.g. Optimizely, AB tasty) 
• Advanced Excel 
• SQL driven platforms such as Google Big Query  
• Google Analytics 4 or Adobe Analytics 
• Looker Studio 
• Other Analytics Tools (E.g. Hotjar, Segment) 
• Google Tag Manager or Tealium 
• Customer Data Platforms (E.g. Tealium, Optimizely, etc) 

Why Orchard?

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.

We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.