Digital Data Analyst

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

Technology is changing the world around us and yes, some people tend to focus on why that change is bad – it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty – but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.

Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.

 

The Opportunity

We are seeking a self-sufficient and insightful Digital Data Analyst to join the Analytics and Experimentation team. Reporting into the Data & Analytics Director, you will be responsible for regular performance reporting across our portfolio of clients, including interrogating and interpreting the data to uncover the key insights to answer the “so what” factor.

The ideal candidate is a demonstrated critical thinker with a strong ability to synthesis the data presented, and is comfortable working autonomously in a fluid environment. This role sits within the broader Strategy team at Orchard, made up of customer and campaigns strategists, performance media specialist, social strategists and UX/CX gurus.

 

Key Responsibilities:

• Analytics reporting and insights: Responsible for regular performance reporting, tracking of KPIs, and developing the data insights to inform our client’s decision making.
• Analytics maintenance: You will maintain and build new connections where needed for existing dashboards and reports, including maintenance of the analytics update logs for clients.
• Data quality: You will help ensure data capture methods are clearly documented and briefed to stakeholders as required, and will have a clear understanding of areas such as data layer structures and the ability to QA tracking implementations.
• Client communications: Support and involved in client meetings and discussions as needed the Digital Analyst expert, working closely with Orchard’s Account team to deliver data-driven, impactful solutions.
• Process & Framework Innovation: Contribute to the development of Orchard’s Analytics’ product and service offering, including identifying or leveraging new technologies and techniques to increase efficiency and value of analytics.

 

The requirements:

• Deep experience in digital analytics language and platforms including Big Query, GA4, Looker Studio. Proficiency with Adobe is valued.
• Understanding of custom tracking within website analytics platforms such as GA4 and the associated data models
• Proficient with programming languages, especially SQL (mid-level proficiency as a minimum).
• Ability to work in a fluid environment with a large set of stakeholders ranging from internal teams such as Account and Project Management to external clients.
• Demonstrates a solutions mindset and is able to think critically and respond at pace.

 

A little about Orchard

Orchard is the leading health and wellness Agency in Australia and we're looking for more great talent to join our team. As the agency is both consumer and health, we’re a great blend of modern marketing and science driven by our deep digital experience. Which is why we’re often up in the health effectiveness awards and were awarded Ad News digital agency of the year in 2020. 

 

What will you get if you join?

We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets. 

We pride ourselves on our work and also our work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.

Invent Better are two little words that define our big approach. It’s a belief that creativity and technology are the key to winning in today’s digital age, and it’s a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.