Group Account Director - 3 days Remote (New York)
Technology is changing the world around us and yes, some people tend to focus on why that change is bad – it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty – but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.
Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.
The Opportunity
We are looking for a hands on Group Account Director to join the local team in New York (Remote or Hybrid). Working in a close-knit team that thrives on collaboration, both in New York and Australia.
The GAD is responsible for the day to day management and growth of several accounts. They will be comfortable across online and offline campaigns and have strong organizational skills and bring unparalleled leadership and team building skills to his/her project(s). Being part of a small team, this role requires someone who is able to provide strategic direction on the day to day, but also have a vision for the future growth and development of the agency business.
Core summary
- Strategically lead the current account portfolio and individual projects, looking for opportunities to ensure the strategic partnership provided is beyond expectations
- Organically grow the accounts through day to day activity
- Drive pipeline growth through the identification of new opportunities and new areas to tap into
- Responsible for the financial management of the business (budget forecasting, revenue recognition and billing)
- Lead any new business development to strategically align to new client business problems, pushing the business beyond current potential
Planning and Strategy
- Works with the team to write strategies and briefs that inspire great work, provide strategic direction and meets clients overall business / marketing objectives
- Is involved in planning, forecasting and developing client plans
- Works with peers to produce work that builds the brand and pushes the knowledge boundaries
- Works with the production and creative team to develop concepts for the project and to ensure integration and production feasibility
- Advising clients and agency teams on the latest digital innovations
- Can lead and drive new business efforts in responding to current and new client briefs and pitch opportunities.
Client service
- Manages the day to day activities of the account team and project managers to meet and exceed the client’s expectations
- Help train, support and mentor the greater world wide team to perform their duties
- Ensure an effective, collaborative team culture is maintained within the team
- Ensures that clients are efficiently charged for the work the agency has performed
- Coaches and brings best practice in client service skills to the team
- Encourages a climate of creativity and innovation in the group
- Provides communications counsel and strategic advice to each client
- Develops strong relations with senior clients and delights them with our work
- Supervises & constructively directs the team to deliver brilliant work
- Develops the professional competencies of people and drives the group to improved performance
- Budget/resource planning, allocations and management (in association with Directors)
- Solves client service problems before they get out of control; when necessary, communicates concerns to agency team
- The ability to inspire creative thinking and judge creative ideas
- A talent for presenting and selling agency ideas and work
- Works with Project team to keep project on schedule and within scope
- Regularly scheduled team meetings to review progress, identify problems and correct them if necessary
- Identifies and puts in place new ways of working that allows the group to deliver quality work faster and cheaper
- Ability to work on multiple projects and clients at once
JOB REQUIREMENTS
- 10+ years traditional marketing and advertising experience
- 2-3 years of digital marketing experience
- Excellent oral and written communication skills
- A passion for digital marketing, and proven ability to develop sound marketing strategies
- Excellent presentation skills
- Sound financial management skills
- Interest in current technology and future trends
Why Orchard?
We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people.
We pride ourselves on our work, as well as our focus on a healthy work / life balance. We’re 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.
As an agency we fuse enthusiasm, creativity and technology to Invent Better outcomes for leading International and Australian brands such as Hyundai, Genesis, Tourism Tasmania, amaysim, Epson, GSK, Westpac Group, BI and Zoetis, to name a few.
Invent Better are two little words that define our big approach. It’s a belief that creativity and technology are the key to winning in today’s digital age, and it’s a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.
If you feel like this is the right job for you, would like to take your career to the next level, work in a great cultural environment that allows you to grow and enjoy work, please apply!
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