Digital Senior Account Executive

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE MESSAGE LAB @ ORCHESTRA TEAM

The Message Lab @ Orchestra (TML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, The Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards. 

ABOUT THIS ROLE

TML@O is seeking a Digital Senior Account Executive to support its quickly growing roster of clients. This role requires 3-4 years of relevant experience in digital strategy and marketing including social media and email programs. You will lead projects, produce/edit digital content, partner with clients who will come to depend on your digital insights and help grow the practice.

A Digital Senior Account Executive will be assigned to work in a specific channel focus and may collaborate with other divisions and teams as needed. This person will be asked to work on a range of projects, including longer-term and day-to-day/immediate tasks assigned by their team.

The following focus areas are available:

• Social Media Management: Content production, posting, community management, reporting, calendar management, supporting social media strategy development, etc.
• Email Marketing: Content production, CRM and list management, testing, reporting, calendar management, supporting email strategy development, etc.
• Copywriting: Copywriting, specifically for digital channels including social media (LinkedIn, Meta, X, and beyond) and email marketing, supporting the development of clients’ voice and tone guidelines for digital channels

Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The TML@O team is in-office at least 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Digital Senior Account Executive on our TML@O team, you will be…

• Supporting the development of day-to-day client deliverables
• Developing and tracking work plans; delegating tasks, ensuring all team members are getting exposure and experience
• Producing effective reporting for clients on social media and email campaigns
• Working across account teams to bring digital engagement best practices to a diverse array of clients
• Conducting audits and producing reports of our clients’ online work and analyzing results and metrics
• Developing content calendars and longer-term digital strategies for clients and ensuring strategies are implemented and iterated on as necessary
• Conceptualizing content streams and tactical approaches to digital mediums that bring the client’s digital strategy to life
• Drafting near-final materials such as social content, emails, etc. where there is existing messaging
• Proactively proposing creative strategies to help clients achieve their organizational goals—studying a client’s goals and challenges and proposing digital-based solutions
• Producing content for social and email campaigns, including writing and visual direction
• Playing a role in client digital strategy development
• Reviewing content produced by other staff members, as necessary

Essential skills:

• At least 3-4 years of experience supporting creative digital communications and campaigns
• At least one year of full-time or interning experience in a client-facing role
• A creative eye for identifying compelling content and packaging it to elevate a brand or campaign
• A keen understanding of communications metrics and their impacts
• An ability to handle multiple assignments (and accounts) at once, work quickly and meet deadlines in a fast-paced environment
• Excellent written and oral communication skills with all levels of company staff, clients and vendors
• Reliable self-organization systems and strong attention to detail
• Demonstrated research and problem-solving skills
• Strong desire to be a team player and the ability to work with a team to achieve group objectives

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

WORKING AT ORCHESTRA

Compensation philosophy: Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range (commensurate with experience and skills): $80,000-$95,000

Benefits:

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off (PTO)
• 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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