Director, Integrated Strategy

ABOUT ORCHESTRA

We are Orchestra — a strategic communications and marketing company built for today’s complex and fragmented landscape. We decode audiences, design bold strategies, and orchestrate people, platforms, and stories to build lasting influence. We help ambitious organizations navigate change, shape perception, and drive business outcomes through the powerful integration of strategic insight, compelling storytelling, cross-sector expertise, and integrated execution.

With a growing team of 700+, Orchestra is shaping the future of communications with expertise that spans consumer, lifestyle, arts & culture, real estate, hospitality, technology, healthcare, philanthropy, travel, and more. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

At Orchestra, we believe that our strength lies in our diversity. People of color, people with disabilities, women, and LGBTQ+ individuals are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.

ABOUT THIS ROLE

We’re seeking for a skilled integrated strategist who can define compelling brand visions and expertly connect insights through to powerful execution. Reporting to the SVP of Strategy, the Director, Integrated Strategy will play an essential role in developing clear, actionable positioning and fully integrated communication plans across earned, owned, and paid channels. You’ll collaborate closely with client leads, growth teams, and internal stakeholders, shaping cohesive and results-driven strategies tailored specifically to our clients’ goals.

This role is perfect for an agile strategist who excels at the intersection of brand, communications, and multichannel planning - and who ensures that Orchestra’s strategies not only sound insightful but deliver measurable impact.

ACCOUNTABILITIES & QUALIFICATIONS

As the Director, Integrated Strategy you will…

• Own end-to-end strategic development, from initial research and insights to positioning, messaging, and comprehensive multichannel communications planning.
• Translate strategic insights into precise, prioritized action plans clearly aligned with client business objectives.
• Define compelling brand positioning, messaging frameworks, and narrative architectures in collaboration with creative and channel partners.
• Develop integrated communications strategies spanning earned media, social, partnerships, experiential, thought leadership, and digital, ensuring PR seamlessly supports broader brand objectives.
• Lead multi-agency collaboration to deliver integrated, cohesive, and efficiently executable strategies across diverse disciplines.
• Act as a strategic partner in new business pitches and growth opportunities, offering insights and tailored recommendations that strengthen our market positioning.
• Partner closely with the Insights team to ground all strategies in robust research, analytics, and performance data..

ESSENTIAL SKILLS & EXPERIENCE

• 7–10 years in integrated strategy, brand strategy, or campaign roles within leading creative agencies, consultancies, or communications firms.
• Proven track record developing multichannel strategies that link brand positioning with effective communications across PR, earned media, social, digital, and experiential channels.
• Exceptional ability to drive collaboration across multi-disciplinary teams (brand, PR, insights, creative, channels) ensuring alignment and excellence in execution.
• Strong experience turning high-level strategies into clear, actionable execution plans.
• Confident presenter skilled in delivering strategic workshops, stakeholder interviews, and persuasive presentations to senior executives.
• Demonstrated versatility across diverse sectors (consumer, advocacy, health, technology), highlighting adaptability to varied strategic challenges.
• Experience with growth-stage, mission-driven, or transformation-focused brands is strongly preferred.

WORKING AT ORCHESTRA

Salary range: $155,000-$185,000

Location: This role is based in our New York, NY office on a hybrid basis, in-office 3 days per week.

Benefits:

• Comprehensive medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA) options
• 401K with a 4% employer match and no vesting period
• Generous paid time off
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

#LI-Hybrid
#LI-MC1

 

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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