Senior Manager, Demand Generation & Business Development

Location: Canada (Remote) 

About the Opportunity 

As the Senior Manager, Demand Generation & Business Development, you’ll lead AI-powered, multi-channel demand generation initiatives that drive qualified leads and accelerate client engagement across the US and Canada. This cross-functional role combines strategic thinking with tactical execution across event marketing, intelligent business development systems, and partner marketing campaigns.

You’ll be the hands-on expert driving marketing campaigns, AI-powered lead generation, and partnership activation. You’ll work closely with our sales, partnerships, and brand/content teams to create compelling prospect experiences and maintain strong client relationships.

This role is ideal for a results-driven marketing professional who thrives on leveraging AI, agents, and automation to scale marketing efforts in a fast-paced, technology-forward environment.

Responsibilities

Event Marketing Leadership

• Design and execute event marketing strategies for conferences, trade shows, and industry gatherings.
• Implement AI-powered pre-event booking strategies to maximize engagement and connect with qualified prospects.
• Plan and host executive dinners and industry roundtables that showcase Orium’s thought leadership and expertise.

Automated Business Development

• Own and optimize AI-driven business development systems targeting engaged, in-market prospects.
• Use platforms like Apollo.io to enable intelligent prospecting and automated outreach.
• Create and manage multi-touch campaigns through automation tools like Zapier and HubSpot workflows.
• Establish SLAs with sales for lead handoff and follow-up, supported by automated alerts and task creation.

Partner Marketing Coordination

• Collaborate with internal partner managers and external technology partners to plan and execute co-marketing initiatives.
• Recommend Market Development Fund (MDF) spend allocation across partner programs.
• Develop joint marketing plans that leverage partner networks for mutual value.
• Maintain documentation of partner marketing playbooks and best practices.

Skills and Qualifications

• 6+ years of B2B marketing experience with proven results in demand generation and business development.
• Deep experience with AI, agents, and automation tools for marketing and/or business development.
• Hands-on experience with Apollo.io, Zapier, HubSpot Marketing Hub, and Salesforce CRM.
• Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes.
• Strong analytical mindset with the ability to interpret AI-enhanced analytics and data-driven insights.
• Familiarity with partner marketing programs and MDF planning.
• Strong project management and stakeholder coordination skills.
• Background in technology, consulting, or professional services preferred.
• Excellent communication skills with the ability to produce compelling marketing content.

Is this Role a Fit for You?

You’ll find fulfillment in the role if you:

• Enjoy blending strategic thinking with hands-on execution using automation and AI tools.
• Are curious and enthusiastic about experimenting with emerging technologies and integrating them into workflows.
• Thrive in cross-functional collaboration with sales, partnerships, and content teams.
• Understand the nuances of B2B buyer behaviour and how to deliver compelling, AI-enhanced experiences to enterprise audiences.
• Are adaptable and eager to leverage AI-powered tools to enhance execution, collaboration, and decision-making, without losing the human touch.
• Look for opportunities to integrate automation into your work to improve efficiency, creativity, and results.

Benefits and Perks

• Enjoy a flexible schedule of full-time hours. As a remote-first organization, we care about the work you do, but it’s up to you to choose where and how you do it. 
• Explore ongoing opportunities for professional development: training, conferences, certifications, and in-house peer mentorship. 
• Experiment with new techniques, wear multiple hats and learn about new disciplines. 
• Pursue independent projects, explore new ideas, and challenge yourself in your field with dedicated “Awesome time” (self-directed professional development) annually and quarterly training budgets. 
• On top of standard medical and dental coverage, we offer benefits like a parental leave top-up plan, an EAP, mental health coverage, virtual healthcare and a minimum vacation policy. 
• Additional perks are available, including in-house mindfulness sessions, an employee stock option plan, remote group get-togethers, and more!

Performance and Growth Expectations

We emphasize accountability for outcomes, but autonomy in activities. Your work will be measured across a number of data points (peer, leader & project team feedback) and will also be measured on the basis of client and user satisfaction. Your growth path is in your hands— you’ll have ongoing meetings with your leader to help determine your path, but your progress will be based on what you hope to achieve and how you choose to access the resources available to you.

About Orium

Orium (formerly known as Myplanet) is North America's leading consultancy and systems integrator specializing in composable commerce, customer data, and retail platform engineering. We have over a decade of experience in digital programs, and we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.    

We're a remote-first company of over 200 globally-distributed employees. We've been a certified BCorp for over a decade. Based in Toronto with a global studio presence, we draw from a range of talents and perspectives to bring together data, systems thinking, and curiosity to build next-generation experiences. We’re building deep capabilities in data-driven design, AI implementation, and personalization while forming strong partnerships with leaders in machine learning, hardware development, and IoT platforms. 

Committed to an Inclusive Workplace

We are committed to fostering an inclusive and accessible environment as we build a workforce that reflects the diversity of the community in which we live, including those with disabilities. We are dedicated to providing accommodations in all parts of the hiring process in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require any accommodation, we will work with you to meet your needs.

Committed to Social and Environmental Stewardship

Orium is committed to promoting and working towards a more socially and environmentally sustainable future. All employees are expected to make decisions and take actions in relation to their role and work that follow through on this commitment.

Application Expectations 

While we may not be able to respond to all inquiries immediately, we will keep your information on file and reach out should a suitable opportunity arise. Please continue to check our website or job postings for updates on future openings. Thank you for your understanding and interest in Orium

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