Demand Generation Specialist

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. 

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016!

As a Demand Generation Specialist, you will be responsible for implementing and analyzing creative content campaigns on social media, email marketing, SMS, and websites. You will work to implement and optimize outreach channels and lead funnels in close coordination with the marketing and sales teams with the goal of driving brand awareness, client engagement, and lead generation within our target audiences.

Responsibilities:

• Design and implement targeted campaign flows to drive brand awareness and convert lead traffic within target audiences.
• Review performance metrics of existing campaigns to identify under targeted audiences and underperforming marketing assets.
• Manage existing campaigns and work to optimize performance through A/B testing and other optimization techniques.
• Create conversational style of engagement for a seamless transfer to sales.
• Provide comprehensive reporting of campaign performance and conversion rates across active campaigns.
• Identify opportunities and methods to drive traffic to organic sources including blogs, webinars, case studies, podcasts, and infographics that translates to sales and brand promotion.
• Manage marketable audiences across each business segment.
• Stay up to date on industry trends and new marketing technologies to continuously improve processes and capabilities.
• Work with industry partners and influencers to promote brand and services
• Staying up-to-date on best practices and emerging trends in social media. Keeping the connections with industry professionals and influencers to create a strong network.
• Work with digital content specialist, graphic designer and videographer to properly deliver and educate audience on products and services.
• Aggerate relevant content from industry organizations and subject matter experts
• Reporting to the Demand Generation Manager

What we look for:

• 1-2 years corporate Digital Marketing or Demand Generation B2B
• Bachelor’s degree in Marketing or related field
• Proven project management expertise to meet the challenge of multitasking and delivering to tight deadlines.
• Exceptional writing skills, with a passion for storytelling and an understanding of messaging to achieve results.
• Advanced skills in marketing technology to design high performing marketing automations and outreach campaigns.
• Basic understanding of SEO principles and strategy
• Team player with multi-tasking and prioritizing abilities

• Eligibility for Individual and Company bonus programs  
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability  
• Pet Insurance, Paid Family Leave, Employee Assistance Program  
• Fully Paid Maternity Leave  
• 401(k) with Company Matching  
• Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays
• Travel Stipend to support Work Life Balance
• Leadership Development and Training
• Continuous Learning + Professional enhancements
• Weekly Catered Lunches + Casual Dress Code 
• Company Paid Fitness Membership  
• Volunteer Days and Opportunities with Company-Partnered Charities  
• Internal Inclusion programs 

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness.

OTR Solutions is an Equal Opportunity Employer