Back to jobs
New

Regional Marketing Manager

Remote OR Charlotte, NC

Oula delivers maternity care built around our patients – offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most. Since launching in 2021, we’ve expanded our services to include Preconception and Miscarriage Care, Pregnancy Care, Hospital-Based Delivery, Postpartum Support, and Gynecology. We have 3 clinics in New York, 1 in Connecticut along with exciting expansion on the Horizon! Come join our team of clinicians, innovators, operators, and technologists, passionate about setting a new standard in maternity care. 

As Oula expands its transformative maternity care model, we are seeking a Regional Marketing Manager to lead marketing strategy and execution across our expansion markets. While this role will oversee multiple regions as we grow, your initial primary focus will be the successful launch and stabilization of our North Carolina market.

You will be the architect of Oula’s local presence in new territories, responsible for building community trust, managing strategic healthcare partnerships, and driving patient acquisition. This role requires a "boots on the ground" leader willing to travel extensively to North Carolina during the pre-launch and launch phases to establish our footprint. Part of your mandate will be recruiting, hiring, and managing a local field marketer who will serve as Oula’s ongoing presence in the community.

Market Partnership & Collaboration

At Oula, we believe that growth and clinical excellence are inseparable. While you will report directly to the Head of Marketing, you will function as a vital partner to the Regional Business Leads and local Clinical Leadership. You will work as a unified team to ensure that marketing strategies are deeply integrated with clinical operations and that the patient experience is seamless from the first touchpoint to the final postpartum visit.

Key Responsibilities

  • Multi-Market Strategy: Develop and execute market-specific strategies that align with Oula’s national brand while addressing unique local landscapes and customer insights.
  • North Carolina Launch Lead: Own all pre-launch deliverables for the NC market, including landscape analysis/market research and the development of comprehensive launch plans, and the execution of those plans.
  • Field Team Leadership: Recruit, hire, train, and manage local field marketer(s) and brand ambassador(s) in each region as we scale to ensure a consistent, warm, and professional Oula presence at the grassroots level.
  • Healthcare System Partnerships: Execute and manage high-stakes relationships with local hospitals and health systems, utilizing established brand & launch playbooks to ensure clinical and brand alignment.
  • Community & Brand Building: Build local brand equity from the ground up through strategic community partnerships, local influencer collaborations, and grassroots engagement.
  • Regional Campaign & Budget Management: Plan and execute localized marketing campaigns and manage allocated regional budgets to meet growth and acquisition targets.
  • Performance Ownership: Own regional marketing metrics and performance data, providing regular insights and optimizations to both marketing and regional leadership.
  • Events & PR: Lead regional event planning and execution—ensuring excellence in every touchpoint—and coordinate with local PR partners to drive media awareness.

Qualifications

  • Strategic & Operational Hybrid: Ability to translate high-level brand strategy into a tactical, multi-market execution plan.
  • People Management: Proven experience hiring and managing distributed field teams, brand ambassadors, or promotional staff.
  • Willingness to Travel: Ability to travel frequently to expansion markets—specifically North Carolina—during high-intensity launch phases. 
  • Relationship Builder: Experience managing complex partnerships, ideally with health systems, hospitals, or community-based organizations.
  • Event Excellence: Exceptional skills in event planning and execution to drive community engagement and brand trust.
  • Mission-Driven: A deep commitment to Oula’s collaborative care model (Midwifery + OBGYN) and improving the maternity care experience for all families.
  • Local Advantage (Charlotte, NC): A plus if you're located in the Charlotte area to foster local connections and enable rapid on-the-ground engagement.

Oula's Commitment as an Equal Opportunity Employer:

We want you to know: You can be a great candidate even if you don't fit everything we've described above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply and tell us about yourself (especially in your cover letter – this is where you can really state your case for *why you*). We are committed to fostering diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences. We're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.

 

Create a Job Alert

Interested in building your career at Oula? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Oula’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.