In this role you will
- Execute user acquisition (UA) strategies for games at all stages of development, including prototyping, soft launch, and global release — with a focus on titles driven by in-app purchases (IAP) or subscriptions.
- Manage the UA strategy for each product based on its specific goals and lifecycle stage.
- Plan, launch, and optimize UA campaigns to meet key performance indicators (KPIs) and drive scalable growth.
- Collaborate closely with product, creative, and analytics teams to design and execute tests that enhance both user acquisition effectiveness and overall product performance.
- Analyze campaign performance data to uncover insights and continuously improve both UA efficiency and return on investment.
- Stay informed on industry trends, emerging platforms, and market shifts in order to proactively identify opportunities and mitigate potential risks.
- Share knowledge, insights, and best practices across teams to support personal and collective growth in UA capabilities.
- Candidate with experience as a lead would be considered in a hybrid role, also leading a small team of User Acquisition experts.
What we’re looking for
- Deep understanding of user acquisition strategies and best practices within the mobile app ecosystem.
- Strong passion for performance marketing, with a focus on data-driven growth.
- Analytical mindset with the ability to extract actionable insights, identify trends, and detect anomalies in complex datasets.
- Solid grasp of predictive models such as Lifetime Value (LTV) and Return on Ad Spend (ROAS).
- Skilled at setting clear priorities based on potential impact and business value.
- Strong communication skills, with fluency in English, both written and spoken.
- Nice to have: Ability to manage not only your own responsibilities, but also those of a broader team.
Your experience
- 5+ years of hands-on experience in user acquisition for in-app purchase (IAP) or subscription-based mobile games or apps.
- Proven track record of managing products through multiple lifecycle stages — from prototype and soft launch to global launch — is a strong advantage.
- Demonstrated success in optimizing campaigns toward Return on Ad Spend (ROAS).
- Experience in managing and scaling campaigns across a variety of channels, including Meta, Google Ads, TikTok, - Apple Search Ads (ASA), and ad networks, and in working with mobile measurement partners (MMPs).
- Familiarity with privacy regulations and data limitations, including experience optimizing campaigns without access to user-level data on post-install events/ROAS.
- Experience in leading a team of other UA experts is a plus, but not a requirement.
What we offer
- Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences.
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office.
- Flexible working hours.
- 24 days of paid vacation.
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal company policies).
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