The mission of the PlayValley division within Outfit7 is to expand the boundaries of casual and hybrid casual games through smart design, quick iteration, and fearless creativity.
We’re looking for a Senior User Acquisition Manager who thrives in both fast-paced, iterative testing environments and full-scale launch scenarios. You’ll play a critical role in managing UA strategy across the game lifecycle — from soft launches to global scale-ups — and work closely with product, creative, and data teams to grow Outfit7 player base efficiently and sustainably.
In This Role, You Will
- Execute UA strategies for games across all stages: prototyping, soft launch, and global launch.
- Plan, run, and optimize performance marketing campaigns across key channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.)
- Manage UA budgets aligned with growth goals and performance KPIs (CPI, ROAS, LTV).
- Work closely with the game team to support marketability tests, including concept validation and creative performance.
- Set A/B testing and creative iteration loops in partnership with the internal or external creative team.
- Conduct market research and competitive analysis to identify trends, opportunities, and benchmarks.
- Analyze UA performance and deliver actionable insights to improve efficiency and player quality.
- Align UA strategy with in-game performance and product goals, working cross-functionally with product and data teams.
- Help define and refine UA processes, tooling, and best practices as we scale.
- Communicate results clearly through regular performance reporting and recommendations.
What We’re Looking For (Required Skills)
- Self-starter who’s excited to build UA processes from the ground up.
- Strong understanding of both performance marketing and mobile game lifecycles.
- Hands-on UA expert who’s comfortable owning both planning and execution in a small, fast-moving team.
- Creative thinker who’s data-driven but not afraid to test bold ideas.
- Generalist mindset — you enjoy jumping between channels, tools, creatives, and approaches.
- Comfortable with ambiguity, agile development cycles,
- Interest in casual mobile games and what makes them successful in today’s market.
- Strong collaborator — you can work across teams and clearly communicate goals, results, and ideas.
Your Experience
-
5+ years of hands-on UA experience in the mobile games industry (casual, hybrid casual, or midcore experience strongly preferred).
- Proven success managing UA campaigns and strategies from early prototype testing through to global launch.
- Experience with major UA channels: Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.
- Solid understanding of MMPs (e.g., Appsflyer, Adjust) and data tools.
- Track record of optimizing for KPIs like CPI, ROAS, LTV, and retention.
- Familiarity with A/B testing methodologies and user segmentation methods.
- Experience working on new game launches at startups or in small teams is a plus.
What we offer
- Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probationary period.
- This role is designated as Senior User Acquisition Manager externally; however, please note that your official job title may differ in accordance with our internal requirements.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office
- Flexible working hours
- 24 days of paid vacation
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal policies).
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