Job Application for Manager of Performance Marketing (Paid Social) at Outschool

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The Company:

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.

Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

About The Role:

We’re seeking an experienced and data-driven Manager of Performance Marketing to lead our paid social acquisition efforts. This role is critical to scaling our customer base through efficient, innovative, and ROI-focused paid social strategies. You will own the end-to-end performance of channels like Meta (Facebook/Instagram), TikTok, and emerging platforms.

You will drive campaign strategy, creative direction, audience targeting, budget allocation, test plans, and performance analysis. Ideal candidates have deep paid social experience, strong analytical skills, and a proven track record of scaling direct-response campaigns efficiently.

Core Responsibilities:

Channel Ownership: Own all paid social channels end-to-end—from strategy to execution to performance analysis.
Campaign Management: Build, launch, and optimize campaigns across platforms (Meta, TikTok, Pinterest, etc.) to drive efficient CAC and scalable acquisition.
Creative Strategy & Testing: Partner with creative teams to develop and test high-performing ad creatives. Champion an experimentation mindset.
Data & Analytics: Monitor and report on KPIs including spend efficiency, CAC, ROAS, and retention metrics. Run deep channel attribution analysis using internal tools or external platforms (e.g., GA, MMM, MTA).
Audience Targeting: Develop and refine segmentation strategies using first-party and platform data to maximize reach and efficiency.
Budgeting & Forecasting: Own channel budgets and forecasts. Ensure optimal spend pacing and alignment with company growth goals.
Cross-functional Collaboration: Work closely with product marketing, data science, brand, and lifecycle teams to align growth strategies.
Channel Innovation: Evaluate and test emerging social platforms and features to stay ahead of market trends.

Desired Experience & Skills:

4–6 years of experience in performance marketing with a special focus on paid social.
Strong command of paid social platforms (especially Meta, Google and TikTok) and their respective ad managers.
Experience with creative performance analysis and scaling UGC/content-driven campaigns.
Demonstrated experience managing large acquisition budgets ($500K+/month).
Experience partnering on or briefing high-performing ad creatives.
Exceptional project management and communication skills.
Deep analytical skills; fluency in Excel/Sheets, and familiarity with BI tools (e.g., Looker, Metabase, Google Analytics).
Experience in a fast-paced, high-growth B2C, edtech, or ecommerce environment is a plus.
Bachelor’s degree in marketing, business, or a related field preferred.

Nice to Have:

Familiarity with MMM, MTA, and incrementality testing.
Global/international performance marketing experience.
Located in the New York area

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. The anticipated salary for this position is 150-170k

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

Outschool Cares:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.

If you require a reasonable accommodation to participate in the job application or interview process, please contact recruiting@outschool.com.

Benefits packages are included for full-time employees only. Please note benefits and perks may vary for employees based outside of the US and Canada.

Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada, unless specifically indicated otherwise.

Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.

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Manager of Performance Marketing (Paid Social)

The Company:

Outschool Cares:

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