Salesforce Marketing Cloud Specialist

Company Overview

Join us for an enriching journey with Outset, a trailblazing medical device company that is revolutionizing the field of dialysis. Our focus is to create one high performing team, obsessed with progress, in an atmosphere that is brimming with transformative opportunities. The heart of our mission is pioneering a groundbreaking technology that redefines the landscape of dialysis, streamlining complexity and cost, because patients deserve “better” now, not some day.  

At Outset we’re revolutionizing an industry and changing lives. We’re impacting what the future of dialysis looks like by creating a first-of-its-kind technology in order to reduce the cost and complexity of dialysis. FDA cleared for use across care settings, from the hospital to the clinic to the home, the Tablo® Hemodialysis System harnesses modern technology for a new holistic approach to dialysis care. We’re giving providers time back to focus on patient care. And we’re giving patients the power to take control of their life and get back to enjoying the things they love.

Position Overview:

Outset is looking for a rockstar Salesforce Marketing Cloud Specialist. Someone who lives by the data, who loves to run experiments and who is always thinking about growth. If you love crafting a snappy subject line and believe optimization is a job that’s never done, we want to talk to you.

In this newly created role, you will be responsible for the execution, optimization, reporting and results of digital marketing efforts to support our marketing and sales goals. This role will focus on the execution and support of our email marketing programs, leveraging Salesforce Marketing Cloud's capabilities to drive customer engagement and achieve key marketing objectives.

If you're a marketing enthusiast with a passion for crafting engaging digital marketing campaigns in SFMC, a drive to learn and grow continuously, thrive in a fast-paced environment, possess excellent communication and collaboration skills, are excited by the possibilities of Salesforce Marketing Cloud and are eager to leverage its features to drive results, we want to talk to you!

Essential Job Functions and Responsibilities:

• Campaign Execution: Build, test, and deploy campaigns and journeys using Salesforce Marketing Cloud, adhering to best practices and ensuring accuracy. Utilize your knowledge of marketing automation best practices to optimize campaign performance. Leverage Einstein and AI tools for smart segmentation, orchestration, and content.
• Salesforce Marketing Cloud: Responsible for day-to-day management of Salesforce Marketing Cloud, including data segmentation, list management, and automation tasks.
• Content Development: Contribute to the creation and optimization of email templates and content, maintaining consistent branding and messaging.
• List Management: Maintain and update customer lists, ensuring data integrity and compliance with relevant regulations.
• Performance Monitoring: Track and report on SFMC campaign performance, providing data analysis and identifying areas for improvement.
• Experiments and Testing: Plan, execute, and measure experiments and conversion tests. Setup and execution of A/B tests to optimize engagement and conversions.
• Landing pages: Collaborate with internal teams to create landing pages and optimize user experience, including making minor updates directly and overseeing development for larger changes
• Reporting & Analytics: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate campaign performance and make recommendations for optimization.

Required Qualifications

• 3+ Years’ experience with Salesforce Marketing Cloud
• Deep understanding of all Salesforce Marketing Cloud builders including Journey Builder, Email Studio, Mobile Push, Automation Studio and Salesforce Marketing Cloud API’s.
• Strong understanding of how Salesforce Marketing Cloud can ensure the martech stack helps segment marketers achieve KPIs.
• Experience in optimizing landing pages and user funnels
• Familiarity with A/B and multivariate experiments
• Solid knowledge of GA4 and other website analytics tools
• Basic knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Must be a self-motivated, proactive person that, at the same time, is able to partner effectively and collaborate
• Detail-oriented, organized, comfortable working in a very fast-paced environment
• Able to pick up new concepts and technology rapidly; able to explain it to both business stakeholders.
• Exceptional organizational skills, with the ability to manage and prioritize various responsibilities and consistently meet deadlines
• Flexibility to effectively deal with unexpected assignments and changes to workload based on management priorities
• Exceptional interpersonal skills and the ability to communicate, partner, and collaborate.
• Ideal candidates will be able to think big picture, have experience with a variety of data sources and technology platforms, while simultaneously driving forward product and feature enhancements to benefit the marketing and sales teams.
• Experience creating and curating reporting for stakeholders using Microsoft Office products (PPT, Excel, Word, etc)

Preferred Qualifications

• SFMC Certification(s)
• Experience with SEO for email development
• Experience using Wrike (or similar platform) for Marketing project management

Company Culture

At Outset, we believe every person matters. Every Outsetter, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with intelligent speed. Our team expects nothing less than our best display of strengths and skills, and we find joy in working together for a common goal. At Outset, we believe that curiosity, ingenuity and conviction in the power of technology will transform the lives of dialysis patients and providers. 

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU, our future Outsetter. At Outset, we’ve designed a professional world that our employees are honored and impassioned to belong to, one that offers challenge, the ability to collaborate with great people, and opportunities to build skill and expertise in a fulfilling career. 

An opportunity at Outset Medical won’t just be about finding a job. Our culture revolves around the principles of moving farther, faster, together, so working here feels like a masterclass in peak performance, for individuals and teams. 

Privacy is important to us. Please review our Applicant Privacy Notice. 

Important Notice

We have been made aware of fraudulent activities where individuals are impersonating our company and offering fake job opportunities. Please note, Outset Medical will never request payment or gift cards during the hiring process, nor will we ask you to purchase your own equipment. Anyone reaching out to you with an email address ending in @outsetmedical.cc, is not a legitimate Outset representative. For legitimate opportunities, always apply directly through our official careers page. If you are unsure about the authenticity of a communication, contact us immediately at peopleops@outsetmedical.com.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT 

Outset Medical is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.