Digital Merchandising Lead (Hybrid)

Madison, Wisconsin, United States

Big companies don’t make great bikes. Great people do.

Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose. Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride!

A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment!

We are connected by four core values that serve as the basis for a strong future.

  1. Passion to Perform: We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride. 
  2. Care & Act Responsibly: Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment.
  3. Trust to Act: We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do. 
  4. Make it Fun: We make work just as fun as riding by creating strong connections and celebrating our achievements together. 

Pacific Cycle is hiring a Digital Merchandising Lead! This role will be pivotal in driving our direct-to-consumer (DTC) shelf strategy and defining our back-end infrastructure to establish the future direction of our DTC business. With opportunities to drive our assortment, pricing, merchandising, and promotional strategy, this opportunity will ensure we have the right consumer offering and infrastructure to support our Schwinn and Mongoose sites. 

This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days. 

Below you will find a few (but not all) of the main responsibilities:

Site Merchandising 

  • Analyzes the current onsite merchandising strategy with Shopify and GA4 to recommend and implement changes that increase online conversion and the brand experience.
  • Partner with Schwinn and Mongoose brand teams to celebrate key products through the site experiences. 
  • Define, plan, and oversee cadence of content and product updates.

Promotion & Content

  • Perform against the planned holiday calendar promotions and product timelines.
  • Utilize coupon codes and promotional offerings as onsite promotions. Ensure appropriate marketing and content display are planned to maximize promotional plans.
  • Lead the execution of promotional assets in partnership with the creative and digital team members. 
  • Collaborate with finance to analyze the success of each promotion and key content campaigns. Adjust strategies as needed based on the promotion results.

Digital Marketing 

  • Develop analytics dashboard and reports to share insights with relevant teams.
  • Identify sales opportunities from customer behavior, ratings and reviews; customer satisfaction surveys and feedback forms.

Ecommerce Operations and Project Management 

  • Create SOPs on key DTC functions including fraud management and prevention, payment processing, and return management. 
  • Collaborate with Senior Manager of Ecommerce, Planning and Finance teams to develop the monthly forecast based on marketing plans, history, and trends. 

Key Competencies

Influence | Customer Orientation | Problem Solving/Decision Making | Functional/Technical Expertise | Initiative 

Education & Experience

  • Bachelor's degree in Business, Marketing, Sales, or a related field 
  • 4 - 7 years of digital/ecommerce product merchandising and promotional strategy management. 
  • Experience with Shopify required, experience with Salsify and GA4 preferred. 
  • Experience with project management/resource allocation, client relations, managing cross functional teams required.
  • Experience in setting and managing sales and margin goals, as well as the ability to interpret web analytics and optimize merchandising plans to drive sales. 
  • Experience in either Toys or Sporting Goods category preferred.
  • Strong interpersonal skills with ability to manage communication within a highly matrixed and large organization.

Some of Our Great Benefits: 

  • Comprehensive Medical/Prescription/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Paid Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Incentive Program
  • Paid Community Volunteer Days
  • Voluntary benefits (critical illness, accident, and hospital indemnity insurance)
  • Great discounts on company products
  • Employee Wellness Program / EAP benefit
  • Parental Leave program
  • Access to group home and auto insurance
  • A mix of casual yet professional culture

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Pacific Cycle we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.

To learn more about our privacy policy, please click here: Privacy Policy I Pacific Cycle (English)

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