Media Relations Manager

New York, United States

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best.

Manager, Media Relations

Padilla is looking for an experienced Media Relations Manager to join our dynamic Channels team. This role is ideal for a seasoned media professional passionate about crafting compelling stories and securing top-tier coverage across diverse industries—from B2B technology and consumer brands to agriculture and food, particularly with an eye to the business story. If you thrive on building strong journalist relationships, enjoy media training executives, and are energized by live interviews and media tours, we want to hear from you.

Key Responsibilities

  • Strategic Media Relations:
    Lead the development and execution of integrated media relations strategies. This includes audience analysis, message development, media targeting, and hands-on pitching—both independently and with team support.
  • Media Outreach & Placement:
    Leverage existing relationships and build new ones with key journalists and editors across broadcast, print, and digital platforms. Proven ability to secure coverage in top-tier outlets such as The Wall Street Journal, New York Times, Bloomberg, CNBC, Forbes, Fast Company, NPR, FinTech TV, NYSE Live, and Yahoo TV.
  • Client Media Training & Tours:
    Prepare and accompany C-suite executives through high-stakes media engagements, including live TV appearances, desk-side briefings, and multi-day in-person tours in major markets such as New York, D.C., and Chicago.
  • Storytelling Expertise:
    Create and shape newsworthy narratives that go beyond canned messaging—delivering stories that resonate authentically with journalists and audiences.
  • Editorial Insight:
    Demonstrate a deep understanding of newsroom dynamics and editorial priorities. Anticipate journalists’ needs and align pitches with their coverage areas.
  • Collaboration & Mentorship:
    Support media relations efforts across the agency, whether leading entire programs or offering strategic support. Mentor junior team members and help cultivate the next generation of media pros.
  • Innovation & Tools:
    Utilize existing media tracking and engagement platforms. Stay ahead of industry trends and emerging tools that improve efficiency and impact in media relations work.
  • Proactive Leadership:
    Act with urgency to address media opportunities and challenges. Contribute strategic counsel to internal teams and clients alike.
  • Performance & Accountability:
    Meet billable hour targets and maintain high standards of quality and efficiency in all workstreams.

Qualifications

  • Minimum of 5 years developing and executing media relations strategies with a strong record of results.
  • Demonstrated expertise in pitch development, media measurement, and media program management, especially in business and B2B environments.
  • Comfortable planning and executing live broadcast interviews and media tours for senior leaders.
  • Established media relationships with key business media outlets, and a drive to grow those connections.
  • Excellent multitasking skills with the ability to support multiple clients and deadlines simultaneously.
  • Enthusiastic team player comfortable collaborating across time zones and disciplines.
  • Open to regular travel for media events and executive support as needed.
  • Natural curiosity and a proactive mindset to elevate client outcomes and agency capabilities.

This position offers an exciting opportunity to work with forward-thinking clients and colleagues, and to shape stories that make an impact. Join Padilla and help amplify ideas that matter.

#LI-Hybrid

US salary range

$85,000 - $100,000 USD

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.   

 

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