Back to jobs
New

Narrative Strategist

Tysons Corner, VA

About the Opportunity

The Narrative Strategist designs, governs, and executes the persuasion systems that drive enrollment growth across channels. This is a hybrid strategist–operator role. You will architect messaging frameworks, produce high-impact content, and build AI-enabled workflows that scale narrative execution beyond traditional copywriting limits. You will own cross-channel coherence from awareness to enrollment. And you will ensure messaging decisions are tied to measurable performance outcomes. This is a role for a strategist who understands psychology, funnel dynamics, and how AI amplifies disciplined thinking.

What You’ll Own

Narrative Architecture & Funnel Coherence

  • Translate brand positioning into structured persuasion frameworks
  • Build persona-specific messaging matrices across lifecycle stages
  • Ensure narrative alignment across paid, organic, SEO, CRO, and nurture channels
  • Maintain cross-brand consistency within a multi-school environment

SEO & Owned Content Strategy (Hands-On)

  • Own blog strategy aligned to high-intent enrollment search behavior
  • Produce and oversee conversion-aware SEO content
  • Integrate AI workflows to increase velocity while maintaining quality
  • Partner with GTM Architect to align technical and narrative SEO

Paid & Social Persuasion Systems

  • Architect messaging strategy for paid and organic social campaigns
  • Develop scripts and ad copy across YouTube, TikTok, Instagram, and retargeting
  • Ensure creative alignment in partnership with the Creative Manager
  • Design narrative testing hypotheses tied to CPS impact

CRO & Lifecycle Messaging

  • Develop high-conversion landing page messaging
  • Architect nurture sequences (email + SMS) aligned to funnel psychology
  • Partner on experimentation to improve conversion rates
  • Analyze performance data to refine persuasion frameworks

AI-Native Narrative Systems

  • Design structured briefing systems for AI-generated copy
  • Build repeatable prompt frameworks and guardrails
  • Implement layered editorial evaluation (story logic, compliance, copy edit)
  • Establish quality standards for AI-assisted outputs
  • Continuously refine workflows to increase leverage and reduce vendor reliance

Key Metrics for Success

  • Measurable improvements in conversion and CPS tied to messaging optimization
  • Growth in high-intent SEO traffic aligned to enrollment goals
  • Increased campaign deployment velocity without quality degradation
  • Cross-channel narrative consistency and clarity
  • Reduced dependency on external copy vendors
  • Scalable AI-assisted workflows operating within quality guardrails

What Makes You Exceptional

  • You think in persuasion systems, not isolated pieces of content.
  • You understand psychological triggers and decision architecture.
  • You are equally comfortable architecting frameworks and writing key assets.
  • You treat AI as leverage — not replacement.
  • You care about business outcomes as much as creative craft.
  • You can move fluidly between brand clarity and performance optimization.

Required Experience

  • 5+ years in performance copywriting, content strategy, or messaging architecture
  • Demonstrated success driving measurable results in growth-focused environments
  • Experience writing across SEO, paid, organic, and conversion-focused channels
  • Strong understanding of funnel psychology and lifecycle messaging
  • Experience integrating AI tools into production workflows

Preferred Experience

  • Multi-brand or multi-location marketing environments
  • Education or regulated industries
  • Experience mentoring interns or junior contributors
  • Experience collaborating closely with creative and growth teams

What Success Looks Like

  • Within 90 days: Clear narrative frameworks in place and SEO strategy aligned to enrollment intent.
  • Within 6 months: Messaging optimization contributes to measurable CPS improvements.
  • Within 12 months: The organization operates with scalable, AI-enabled persuasion systems that amplify output without sacrificing quality or coherence.

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $75,000 – $85,000 annually.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This is a bonus eligible position.

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

 

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Pansophic Learning’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.