Growth Marketing Manager

Nearly half of patients needing medical equipment at discharge don’t get it in time. The ordering process is too convoluted and is still primarily handled by fax. These inefficiencies lead to higher cost of care and poorer patient outcomes. In the most extreme cases, this equipment means life or death. At Parachute Health, it is our mission to make sure that every patient gets what they need, when they need it. We achieve this by driving efficiency through digital connectivity into every aspect of the ordering process, making it delightfully simple.

We’re leading the charge with a platform that is 10 times faster than the status quo. We connect with major hospitals, payors, and suppliers of life-saving products. Our vision of a “delightfully simple” digital ordering experience for clinicians pushes us forward to transforming the world of post-acute care.

We’ve built a strong network of clinicians, suppliers, health plans, and patients that we serve every day—but we’re ready to amplify our story in a bigger, more systematic way. That’s where you come in. 

About the Role

As our first dedicated Growth Marketing hire, you’ll be responsible for architecting and running our demand generation engine. You’ll own the programs and channels that generate pipeline and lay the foundation for how we scale demand generation going forward.

You’ll partner closely with Product Marketing to align messaging to segments, and with Sales to convert awareness into revenue. This role is ideal for someone who can both create and execute growth strategy and enjoys being hands-on while contributing to a crucial mission to ensure a ‘soft landing’ for patients at home across the country.

What You’ll Do

Strategy & Planning

• Define and execute a multi-channel demand generation strategy that supports pipeline goals across our key personas (e.g., suppliers, clinicians, health plans).
• Identify high-leverage channels and programs (email, paid, events, webinars, SEO, etc.) and prioritize for scale.
• Leverage data to find trends that others don’t, and recommend ways to capitalize on those trends. Set performance targets and define success metrics. Report weekly/monthly to leadership on what’s working and what’s not.

Execution & Ownership

• Run campaigns from idea to impact: draft briefs, build workflows in HubSpot, launch A/B tests, and optimize in real time based on results.
• Leverage AI to move faster and smarter: from drafting copy to generating ad creative to surfacing insights. Experiment with tools to accelerate execution without sacrificing quality.
• Continuously evolve our marketing tech stack: introduce new tools to improve segmentation, personalization, automation, and analytics across the funnel.
• Partner with Sales to close the loop: define lead scoring, improve MQL-to-opportunity conversion, and ensure handoffs are timely, actionable, and trackable.
• Make events work harder: own the marketing motion around key conferences and webinars, including pre-event promotion, onsite amplification, and post-event follow-up.
• Work cross-functionally: collaborate with Product and Product Marketing on growth hacking opportunities and turn messaging into high-converting content, plugged into the right campaigns and channels.

What We’re Looking For

• 5+ years of B2B SaaS growth marketing or demand gen experience (ideally in startup or growth stage)
• Proven track record owning goals and delivering results through multi-channel marketing campaigns.
• Deep experience in a few growth channels, with working knowledge across the rest.
• Hands-on experience with modern marketing and ops tools including Hubspot.
• Strong analytical mindset and comfort pulling your own attribution reports, defining KPIs, and acting on insights.
• Bias for action. You can build the campaign strategy and are already moving to execute on it.

Bonus Points For

• Healthcare industry experience
• Strong command of content distribution and repurposing
• Deep understanding of Hubspot, ZoomInfo, customer.io and similar tools and how they are used to execute growth marketing strategy
• Familiarity with building executive dashboards and attribution reports

Benefits

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Plan
• Remote-First Company with the option to work from our New York City or Denver offices
• Equity Incentive Plan
• Annual Company-Wide Bonus (up to 15%)
• Flexible Vacation Policy
• Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
• Monthly Internet Stipend
• Annual Home Office Stipend
• Co-Working Space Reimbursement

Base Salary: $125K–$145K, bonus + equity will also be included in our compensation package. 

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We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.