Director of Product Marketing

About the Role

Parachute Health is seeking a Director of Product Marketing to lead our product marketing strategy for key products as we scale. This leader will be responsible for defining our value narrative, orchestrating go-to-market initiatives, and driving our product-led growth strategy. You'll be a key partner to our product and commercial teams, bringing market perspectives that shape how we develop, position, and bring solutions to market.

As a strategic leader, you'll focus on:

• Crafting compelling product narratives and positioning
• Leading cross-functional commercialization efforts
• Accelerating our product-led growth strategy
• Guiding packaging decisions
• Mentoring 1-2 PMMs

What You'll Own

1. Strategic Market Insights & Positioning

• Synthesize market trends, competitive intelligence, and user feedback to inform positioning
• Partner with Product to ensure market perspectives influence roadmap priorities
• Develop differentiated messaging frameworks that resonate with target personas
• Lead strategic thinking around product bundling and portfolio positioning

2. Product-Led Growth Strategy

• Set vision and strategic direction for user education and in-app campaigns
• Guide development of scalable user activation and retention frameworks
• Establish metrics and success criteria for product adoption and PLG initiatives

3. GTM & Launch Excellence

• Own the launch framework and go-to-market playbook for major releases
• Orchestrate cross-functional launch readiness and commercial planning
• Define launch tiering methodology and resource allocation
• Ensure consistent positioning and messaging across launch activities

4. Packaging & Pricing Direction

• Develop pricing frameworks that align with customer value perception
• Collaborate with sales and finance leadership on market feedback and refine pricing strategy evolution

5. Team Leadership & Enablement

• Mentor PMM associate(s) to support their career growth and Marketing team goals
• Establish clear roles and processes between PMM, Product, Sales, and Marketing
• Create systems that enable your team to scale content production, delivery, and enablement
• Drive executive-level communication and stakeholder alignment

Requirements 

• 7+ years in Product Marketing with progressive leadership experience
• Strong background in B2B SaaS, with PLG experience
• Track record of successfully leading major product launches
• Experience developing GTM strategies that drive measurable adoption
• Proven ability to collaborate effectively with Product leadership
• Experience building or guiding user education strategies
• Experience working with AI-powered products and positioning automation
• Strong leadership skills with experience mentoring PMM talent
• Strategic thinking around packaging, positioning, and pricing
• You must reside in the United States 

Nice-to-Have

• Experience in healthcare, specifically provider and/or payor organizations
• Background in both enterprise sales and PLG motions

Why This Role Matters

Parachute's growth and widening set of stakeholders requires a strategic product marketing leader who can elevate how we bring solutions to market. You'll be instrumental in:

• Crafting our go-to-market strategy across key product investments and audiences
• Building the systems to support our scaling Product Marketing organization
• Ensuring our product narrative resonates with our diverse user base
• Driving adoption through strategic product-led and sales-led initiatives

Benefits

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Plan
• Equity Incentive Plan
• Remote-First Company with a NYC office, offering a physical workspace for our greater New York City area employees.
• Annual Company Wide Bonus (up to 15%)
• Flexible Vacation Policy
• Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
• Monthly Internet Stipend
• Annual Home Office Stipend
• Co-Working Space Reimbursement
• Annual stipend for education and development

Base Salary Bands (based on level and experience)

 $140,000 - $195,000

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We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position, nor will it provide assistance in obtaining temporary work authorization