Marketing Associate

About the Role

We’re looking for a Marketing Associate to join our growing Marketing team. This is a hands-on, generalist role designed to give you broad exposure across the full marketing function - from product marketing and campaigns to content, enablement, and go-to-market execution.

You’ll work closely with the product marketing team and collaborate across the wider Marketing organization, including demand generation, customer marketing, and brand. This breadth is intentional: we want someone who’s eager to learn how all the pieces of a marketing team fit together, and who can contribute meaningfully across multiple workstreams from day one.

This role is a great fit if you can translate complexity into clarity, are energized by cross-functional work, and want to build a well-rounded marketing foundation in a mission-driven, fast-paced environment.

What You’ll Do

• Help translate product capabilities and releases into clear, outcome-focused narratives for different audiences
• Create user-facing content - how-to guides, one-pagers, release notes, and quick-reference materials - for new features and workflows
• Develop and maintain a library of educational resources including videos, demos, and written guides for key user groups
• Partner with the broader Marketing team to develop and support campaigns that drive awareness, engagement, and product adoption
• Support go-to-market planning and execution for new feature releases, coordinating timelines and deliverables across teams
• Build sales enablement materials such as pitch decks, battlecards, and competitive one-pagers that help internal teams communicate product value
• Contribute to campaign execution across channels, including email, in-app, and content, gaining hands-on experience with the full campaign lifecycle
• Monitor user questions and feedback to identify content gaps and inform messaging priorities over time

What We’re Looking For

• 2–4 years of experience in marketing, product marketing, content marketing, customer success, demand generation, or a related role for a B2B technology company
• Exceptional written communication skills with a talent for simplifying complex information into clear, compelling narratives
• Analytical and comfortable pulling data, reviewing metrics, and drawing insights from different datasets to create campaigns and assess performance
• Intellectually curious: passionate about learning the product and understanding its value for different customer segments and users 
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment
• A self-starter who takes initiative and figures things out independently - you don’t wait to be told what to do, you identify what needs to happen and make it happen
• Collaborative by nature, with a track record of working effectively across functions
• Genuinely curious about technology - you pick up new platforms quickly, experiment freely, and actively look for ways AI and marketing tools can help the team work smarter
• Experience in a high-growth startup or healthtech environment is preferred, though not required
• Familiarity with the HME/DME or healthcare ordering space - understanding clinician, supplier, and patient workflows is preferred, though not required
• Hands-on experience with any of the following is a plus:
  • Design tools such as Figma and Gamma for creating visual assets and collaborating on marketing materials
  • Customer communication and marketing automation platforms such as Customer.io and HubSpot for lifecycle messaging and campaign execution
  • AI-powered tools such as Claude, Gemini, or OpenAI for accelerating content and workflow automation

Benefits

• Medical, Dental, and Vision Coverage: Comprehensive plans with options for low-to-no-cost premiums.
• Employer HSA Contribution: Company-funded contributions to your Health Savings Account.
• 401(k) Retirement Plan
• Equity Incentive Plan
• Annual Company-Wide Bonus: Opportunity for up to 15% bonus based on company performance.
• Remote-First Culture: We are remote-first with a dedicated NYC office and reimbursement options for co-working spaces.
• Flexible Vacation Policy
• Summer Fridays: 5 additional Fridays off during the summer (separate from PTO).
• Home Office and Wellness Stipend
• Monthly Internet Stipend
• Annual Learning and Development Stipend

Base Salary Band (based on experience and level)

$60,000-$80,000

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We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

This role is not eligible for employer visa sponsorship. Applicants must be legally authorized to work in the United States at the time of application and for the duration of employment. The Company does not sponsor employment authorization for this position, nor will it provide assistance in obtaining temporary work authorization