Back to jobs
New

Sr. Manager, Digital & Marketing Analytics

Los Angeles, CA

SUMMARY: We’re seeking a senior-level eCommerce expert with a proven track record of driving revenue through data-informed decision-making. Your insight will directly impact  Parachute’s marketing and promotional calendar, leveraging scenario-based models to deliver revenue, LTV, and margin goals across DTC and retail channels. This is a high-visibility, cross-functional leadership role — partnering closely with growth, merchandising, finance, creative, and retail teams — and influencing decisions that shape our topline performance. You’ll combine strategic foresight, analytical rigor, and operational excellence to fuel the marketing team’s continued success. 

Reports to: SVP Marketing

Location: LA Based (in office 2 days a week) 

What You’ll Do:

  • Support the head of marketing to build a data-informed go to market plan. Develop and run promotional scenario-planning models to forecast revenue, AOV, contribution margin, and LTV impacts across multiple campaign structures. Lead post-mortem analysis of major campaigns — delivering actionable insights at the channel, customer, and SKU levels to inform future strategy. Partner with finance and merchandising to optimize promotional trade-offs between topline growth and profitability.  
  • Support analysis of customer health metrics and help translate findings into actionable marketing  strategies. Provide competitive landscape insights — identifying wallet share erosion, promotional gaps, and competitor strategy impacts on our business — and support development of counter-strategies. Support longitudinal tracking of customer behavior to identify changes in purchasing patterns, category affinities, and engagement over time, informing retention initiatives.
  •  Maintain an always-on performance dashboard (Looker/GA4) for real-time promotional and marketing decision-making. Establish and execute test-and-learn agendas (A/B tests, holdouts) for discounting, messaging, and timing; rigorously analyze results. Partner with Retention & Lifecycle and Performance Marketing teams to shape A/B test design — ensuring statistical rigor, clear success metrics, and meaningful analysis.  Drive operational readiness and discipline across teams — proactively flagging conflicts, gaps, or over-saturation in the calendar. Monitor competitor promotions, marketplace shifts, and channel dynamics (DTC, Amazon, peer brands, major retailers) to inform planning. Lead the budgeting and reforecasting workbooks that align revenue expectations with marketing spend with merchandising and planning to deliver to finance and board approval.
  • You’ll impact the strategic calendar that underpins our biggest revenue-driving moments. You’ll bring analytical discipline to every promotion, ensuring data — not instinct — guides decisions. You’ll influence company-wide planning, partnering across teams to grow with confidence, precision, and speed.

Who You Are:

  • 7–10 years of experience in analytical marketing, eCommerce, or merchandising strategy roles
  • Proven track record in DTC or omnichannel retail and high growth environments
  •  Demonstrated ability to lead cross-functional teams and influence senior stakeholders toward revenue-driving outcomes. 
  • Advanced skills in forecasting, scenario modeling, and performance analytics; highly proficient in Excel, SQL, Looker/Tableau, GA4. 
  • Deep understanding of eCommerce promotional levers (offer structure, depth, timing) and the ability to model multiple scenarios for business impact.
  • Experience impacting a marketing calendar. Skilled communicator able to present complex analysis in a clear, commercially relevant way to executives. Bonus: Experience with marketing attribution and omnichannel performance measurement.
  •  Revenue-obsessed — you connect every decision back to topline growth and profitability. 
  • Cross-functional operator — you build trust and alignment across marketing, merchandising, finance, and creative. 
  • Strategic yet execution-minded — you think big and deliver with precision. 
  • Analytically relentless — you dig deep into the numbers and translate them into clear business actions. 
  • Thrive in a fast-paced, collaborative, mission-driven environment.
  • Contributor of thoughtful insights and helping to guide discussions toward productive outcomes whether its by identifying and measuring opportunities or risk and then lead suggestions of the course correction
  • You Own the Outcome and show up with rigor, accountability and a bias for action.
  • You Spring Forward and embrace everything with energy, adaptability, positivity and maturity. 
  • You Build the Best and are committed to growth, dreaming big, and sharing and receiving feedback in the spirit of always improving. 

What You’ll Get:

  • Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
  • Health, dental and vision benefits with 100% employee coverage offering
  • Flexible vacation
  • 401k 
  • Competitive salary and stock options

Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $140,000 - $175,000 plus annual bonus eligibility.

About Us

Parachute is a modern lifestyle brand focused on creating premium, responsibly-made home essentials. At Parachute we exist to fill homes with soft landings. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It’s where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into a home. Parachute was certified as a great place to work! Check us out here.

Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com/careers.

Create a Job Alert

Interested in building your career at Parachute Home? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
How did you hear about this role? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Parachute Home’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.