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Sr. Manager, Digital Merchandising

Los Angeles, CA

Summary:

As the Sr  Manager, Digital Merchandising, you will lead the strategic vision and execution of Parachute Home’s on‑site merchandising, digital product discovery and site experience across all devices and categories. You will combine commercial leadership, brand aesthetic sensibility and analytics‑driven decision making to elevate our digital storefront into a best‑in‑class experience.. You will serve as a key digital commerce leader; shaping site architecture, visual hierarchy, navigation/search logic, product launches/promotions, seasonal go‑to‑market, and site roadmap, all while owning performance metrics and commercial impact.

Reports to: VP, Revenue Growth

Location: Culver City, CA — in office M-TH

What You’ll Do

  • Set the strategic direction for site merchandising, including site taxonomy, navigation logic, internal search behaviour, collection and category placement, product page layout, cross‑sell/upsell modules, and landing page execution.
  • Design a frictionless, on-brand site experience that reflects seasonal campaigns, product launches, and evolving brand identity, optimizing for desktop and mobile.
  • Translate business priorities (product launches, seasonal campaigns, hero assortments) into a digital merchandising roadmap, aligning with brand, product, marketing and operations calendars.
  • Own the day-to-day site merchandising operations, ensuring product placement, promotions, PDP accuracy, content updates, and visual storytelling are executed flawlessly and optimized for conversion.
  • Apply best practices in UX, site architecture, conversion optimization, and mobile responsiveness.
  • Lead the end‑to‑end GTM site workflow/oversee a robust site content calendar: from concept and creative briefs through page build/QA, asset coordination, launch execution, performance tracking and iterative optimization.
  • Manage the site feature roadmap, collaborating closely with in-house backend engineers and third-party partners to ensure timely, high-quality execution of site enhancements, A/B tests, personalization initiatives, and new functionality.
  • Run product launches end-to-end: both strategic planning and launch checklists, cross-functional readiness, PDP completeness, price/promo accuracy, on-time publish. 
  • Maintain focus on commercial results: drive revenue growth, margin improvement, lift in AOV/attach, conversion gains, and LTV improvement through site merchandising optimisation.
  • Stay ahead of e-commerce and retail trends, proactively recommending new tools and strategies to enhance customer experience.

Who You Are

  • 8+ years of progressive experience in eCommerce site merchandising, digital commerce, UX or site optimisation roles at a multi‑SKU DTC or omni‑channel retail brand (brand experience preferred).
  • Proven track record as a strategic commerce leader, driving measurable business results through merchandising, conversion optimization, and cross-functional influence.
  • Technical fluency with Shopify (including Search & Discovery), CMS platforms, personalization engines, recommendation tools, and site search logic.
  • Deep analytical skills: fluency in analytics tools (Google Analytics/GA4, Looker/Tableau, etc), ability to interpret data and translate into clear commercial recommendations.
  • Thrives as a self-starter who can make strategic decisions, manage competing priorities, and maintain quality and brand standards with limited hands-on guidance.
  • Strategic thinker with operational rigor - able to balance big-picture vision with hands-on execution in a fast-paced, dynamic environment.
  • Excellent cross‑functional collaboration and communication skills - able to influence senior stakeholders and lead through partnership.
  • Brand aesthetic sensibility + commercial instinct: ability to balance brand storytelling and elevated visuals with measurable business impact.
  • Tools you know: Shopify (including Search & Discovery or equivalent), analytics (GA4, Looker), session insights (Clarity/ContentSquare), reviews/UGC, rec engines, Sheets/Excel, task trackers (Asana/Jira), GTM literacy.

What You’ll Get:

  • Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
  • Health, dental and vision benefits with 100% employee coverage offering
  • Flexible vacation
  • 401k 
  • Competitive salary and stock options

Parachute takes a market-based approach to pay. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $120,000 - $140,000. 

About Us

Parachute is a modern lifestyle brand focused on creating premium, responsibly-made home essentials. At Parachute we exist to fill homes with soft landings. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It’s where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into a home.Parachute was certified as a great place to work! Check us out here.

Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com/careers. 

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