Director of Partnership Development

About PartnerCentric

PartnerCentric is a premier affiliate marketing agency that builds high-performing partnership programs driven by proprietary technology, deep strategic expertise, and a client-first culture. As a pioneer in outcome-based partnership marketing, we serve performance-focused brands with solutions that drive measurable growth.

We are building the next frontier of partnership marketing through our FUSE technology platform, advanced program strategies, and a culture of innovation. We’re seeking bold, forward-thinking leaders ready to elevate our approach and impact in the affiliate and partnership space.

Position Overview

The Director of Partnership Development is a senior leadership role responsible for developing and scaling PartnerCentric’s Partnership Development Center of Excellence. This role is at the forefront of shaping the future of performance-based partnerships, building high-value partner relationships, and leading a results-driven team aligned to our core value proposition.

This leader will own thought leadership, strategic partnership development, and team performance—ensuring PartnerCentric remains the most trusted affiliate marketing partner in the space.

Key Responsibilities

1. Industry Leadership & Strategic Vision

• Serve as a recognized thought leader in partnership strategy, driving innovation across the affiliate and content partnership landscape.
• Represent PartnerCentric at key industry events, panels, and publications to build awareness and differentiation.
• Shape the roadmap for partnership strategy in alignment with client needs and emerging market trends.

2. Team Leadership & Center of Excellence Oversight

• Lead, mentor, and scale the Partnership Development team, fostering a culture of accountability, innovation, and excellence.
• Establish and manage team KPIs to ensure delivery against performance, revenue contribution, and growth goals.
• Develop training, enablement, and career development paths that reflect best-in-class talent development principles.

3. Strategic Partner Management & Growth

• Own and expand PartnerCentric’s most strategic partner relationships—including publishers, content creators, tech partners, and platforms.
• Lead joint business planning with top partners, aligning on shared goals, co-selling strategies, and co-marketing campaigns.
• Negotiate partnership models, revenue shares, and go-to-market agreements with clarity and commercial rigor.

4. Cross-Functional Collaboration & Education

• Partner with internal teams (client services, sales, marketing, product) to align partner strategies with client objectives and FUSE innovation roadmap.
• Build internal education programs that equip the team with knowledge of key partner value propositions, integrations, and best-fit use cases.
• Act as a bridge between market opportunities and technology development, identifying integrations or enhancements that drive mutual value with FUSE.

A Week in the Life: Director of Partnership Development

Monday: Strategic Vision + Team Sync

• Kick off the week with a team huddle to review KPIs, celebrate wins, and unblock cross-functional priorities.
• Review partner pipeline performance, co-marketing opportunities, and upcoming campaign launches.
• Join a FUSE strategy call to align new integration concepts with partner feedback.

Tuesday: Partner Relationship Development

• Conduct QBRs (Quarterly Business Reviews) with top-tier content and technology partners.
• Negotiate terms for a new performance-based partnership with a commerce media publisher.
• Review market research and develop POV for an industry whitepaper or webinar.

Wednesday: Internal Enablement & Growth

• Lead a training session for the client services team on new partner capabilities and co-selling strategies.
• Collaborate with marketing on an upcoming thought leadership piece or event appearance.
• Coach a team member on navigating complex partner negotiations and building commercial acumen.

Thursday: Joint Planning + Ecosystem Building

• Host a strategy workshop with a key platform partner to align on 6-month joint business goals.
• Explore new technology partners or tools that could enhance PartnerCentric’s FUSE platform.
• Map potential co-branded campaigns with client marketing and partner marketing teams.

Friday: Insights, Innovation & Reflection

• Analyze partner performance trends and report impact of strategic partnerships to leadership.
• Write a short POV memo or LinkedIn post on emerging trends in affiliate and content commerce.
• Wrap the week with a feedback loop session—listening to the team and reflecting on how to improve systems, scale impact, and stay ahead of the market.

 

Qualifications

• 7+ years of experience in affiliate marketing, partnerships, business development, or digital media, with at least 4 years in a leadership role.
• Proven ability to lead and measure high-performing teams with multi-faceted goals and KPIs
• Proven track record of growing high-impact partner ecosystems and leading multi-functional teams to exceed performance targets.
• Deep knowledge of affiliate, content commerce, and partnership ecosystems, including monetization strategies and partner business models.
• Strong negotiation, relationship-building, and analytical skills, with an ability to drive data-informed decisions.
• Excellent communication and executive presence, both internally and externally.
• Experience with partnership technology platforms; understanding of affiliate tracking, attribution, and integrations is a plus.

Preferred Attributes

• Experience leading Centers of Excellence or comparable strategic business functions.
• Thought leader with published insights or frequent speaker on partnership strategy.
• Comfortable working in a fast-paced, client-centric, performance-oriented environment.
• Deep understanding of SaaS partnership models or performance marketing in regulated or emerging industries.