Strategy Director
ABOUT PASSPORT BRAND DESIGN
With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people.
Who we are looking for:
As Strategy Director, you will be at the forefront of our human-centered approach, translating empathy and understanding into impactful experiences. The role requires you to dedicate energy to anticipating emerging opportunities for our clients at the intersection of people, culture, technology, and business. We are looking for someone who leads by championing others, is hungry to get to the root of client’s complex business challenges and knows how to mine audience insights and culture for inspiration. Please note this role is to work on a leading offering in the nicotine category.
What you’ll do:
- Supervise and deliver quality research, translating into solid insights.
- Proactively recommend insight mining plans to craft strategy for clients/pitches.
- Ensure a solid final product is delivered; challenge the team's analytical thinking to ensure clear, compelling, and actionable analysis for clients or pitches.
- Guide junior strategists in developing skills in analysis and insight mining.
- Oversee and guide brief development in collaboration with internal partners (Creative, Client Engagement); Secure CSO and client approval.
- Partner with Creative Directors to ensure that all creative work for the account aligns with the strategy and reflects our best possible work—bold, differentiated, and compelling.
- Inspire and challenge the team to take creative risks. Ensure the final creative shown to clients aligns with the creative brief.
- Partner with clients to drive business and strategy. Ensure excellence in logistics, creativity of approach, and client satisfaction.
What you’ll need:
- 5-7+ years’ experience in overall strategic planning and brand-building, having worked across complex, regulated brand portfolios.
- Previous alcohol/spirits and/or CPG category experience with brand launch expertise a plus.
- As a critical and analytical thinker, innovator, and visionary, you will play a crucial role in inspiring creativity and guiding the team toward success.
- Managerial experience.
- Able to develop strong client relationships and trust based on deep immersion in the client’s business.
- Highly collaborative and able to work effectively across internal and external stakeholders.
- Excellent written and verbal communication skills.
- A proven track record of influencing impactful creative work.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Passport Brand Design) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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