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Head of Marketing

Columbus, OH or Remote

Build the Path Forward

At Path Robotics, we’re tackling a trillion-dollar opportunity by revolutionizing an industry in need of innovation and skilled labor. Our team is dedicated to solving complex challenges every day with intelligence, humility, and collaboration. Join us in shaping the future of manufacturing.

We are seeking an experienced and strategic Head of Marketing to lead all aspects of our marketing efforts. This role is ideal for a hands-on leader with a proven track record in high-growth startup environments. You will own the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and customer engagement. You should be equally comfortable building and managing teams as you are rolling up your sleeves to execute.

The role can be remote or based in our Columbus, Ohio headquarters.

What You’ll Do

  • Marketing Strategy & Execution: Develop and implement a holistic marketing strategy aligned with business goals, including brand, digital, content, and growth marketing.
  • Demand Generation: Own and optimize demand generation strategies across multiple channels to drive pipeline growth and customer acquisition.
  • Content & Communications: Oversee all brand communications, including content creation, copywriting, and messaging. Ensure consistency across channels (website, social media, email, PR, etc.).
  • Graphic Design & Creative Oversight: Work with the Head of Brand to manage the creation of visually compelling marketing assets and campaigns. While hands-on design skills are a plus, strong creative direction and brand stewardship are essential.
  • SEO & Web Strategy + Performance Marketing: Develop and execute SEO strategies to improve organic visibility and traffic. Work closely with web developers or CMS platforms to optimize the website experience. Optimize ads/ad performance.
  • Event & Trade Show Strategy: Manage the strategy, planning, and execution of key trade shows and industry events to increase brand visibility, generate leads, and support sales efforts.
  • Cross-Functional Collaboration: Work closely with Sales, GTM Operations, Product, and Customer Success teams to align go-to-market efforts and product messaging
  • Team Building & Leadership: Build, lead, and mentor a high-performing marketing team. Willingness to work with and manage external agencies, contractors, and PR partners as needed.

Who You Are

  • 7+ years of marketing experience in high-growth startups, ideally with experience scaling from early to growth stages.
  • Proven success in building and executing marketing strategies that drive measurable growth.
  • Demonstrated experience in hiring and leading high-performing marketing teams.
  • Strong experience managing external marketing agencies, contractors, and public relations.
  • Excellent communication skills—verbal and written—with a keen eye for storytelling and brand voice.
  • Background in content marketing, graphic design principles, and creative direction.
  • Solid understanding of SEO, web analytics, and digital marketing tools.
  • Deep knowledge of demand generation tactics, including paid media, email marketing, events, and partnerships.
  • A balance of strategic thinking and hands-on execution—comfortable switching between leadership and individual contributor roles as needed.

Who We Are

At Path Robotics we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 Why You'll Love It Here

  • Free lunch every day
  • Flexible PTO
  • Medical, Dental and Vision insurance with 100% coverage on monthly medical premiums for you and any dependents 
  • 6 weeks 100% paid parental leave plus an additional 6-8 weeks maternity leave for the
    birthing parent (12-14 weeks total)
  • 401K through Empower
  • Paid Referral Bonus

 

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