Back to jobs
New

Senior Engagement Marketing Manager

Remote

Senior Engagement Marketing Manager

 

Pathstream | Marketing | New York, NY (Remote or Hybrid)



Role/Department Overview:

 

This is a full-time, exempt position and reports to the Head of Product and Lifecycle Marketing.

 

What we do:

Pathstream was founded on the premise that substantial unrealized economic and human potential exists within each organization’s frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic.

Pathstream impacts companies’ bottom lines through improved productivity, increased retention, and enhanced customer experience. Employees experience greater success in their current roles and unlock future professional growth.

 

The Role:

Pathstream is seeking a Senior Engagement Marketing Manager to lead learner engagement and retention strategies that help individuals achieve their goals while showcasing the value of Pathstream to our corporate partners. You will own the design, implementation, and optimization of personalized campaigns across email, SMS, and similar channels, ensuring learners are supported and motivated to achieve their goals. 

As a critical cross-functional leader, you’ll manage your direct team, work closely with Product and Engineering teams to ensure accurate data tracking, leverage data to develop dynamic content and incorporate product-led growth strategies into the learner journey. You’ll also collaborate with our Customer Success team and corporate clients to tailor campaigns that align with user needs and partner goals.

This role combines creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes and meaningful engagement.

 

What you’ll do:

Drive Learner Engagement:

  • Design and execute lifecycle marketing strategies to introduce learners to Pathstream’s platform, increase engagement, and drive program completion.
  • Develop behavioral campaigns using platform data, delivering personalized, data-driven messaging at scale.

Collaborate for Product-Led Growth:

  • Partner with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features.
  • Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.

Tailor Campaigns for Corporate Clients:

  • Align lifecycle strategies with client business objectives and employee needs. 
  • Drive results that create a business impact for Pathstream partners and inspire program growth. 

Optimize Campaigns:

  • Analyze performance metrics using tools like Tableau, Amplitude, and SQL to uncover insights, refine lifecycle strategies, and help employees make the most out of their Pathstream experience.
  • Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.

Refine Messaging:

  • Create compelling, purposeful content that speaks to learners’ motivations and challenges, and provide feedback to the Product Marketing and Product Teams to adjust messaging as needed. 
  • Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream’s mission and goals.

Scale Engagement Efforts:

  • Develop scalable systems and processes to support learner engagement while maintaining personalization and quality.
  • Contribute to product experiments and bring actionable insights to broader marketing strategies.

 

ABOUT YOU

  • Experienced Marketer:
    • 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment.
  • Technically Skilled:
    • Proficiency with a Marketing Automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!).
    • Expertise in writing liquid code and applying attribute- and event-based data into automated communications.
    • Comfortable collaborating with Product and Engineering teams to implement robust data tracking and integrate marketing initiatives into product experiences.
  • Data-Driven & Analytical:
    • Proficient in using or working with team members to optimize tools like Tableau, Amplitude, and SQL to analyze data and identify actionable insights.
    • Track record of improving engagement metrics through testing and optimization.
  • Creative Storyteller: 
    • Strong copywriting skills and the ability to craft campaigns that resonate with diverse audiences and drive measurable outcomes.
  • Collaborative Leader: 
    • Proven ability to work across teams, balancing creative and technical needs to achieve shared goals.
  • Mission-Aligned: 
    • Passionate about empowering people to maximize their potential and realize their career goals and aspirations, contributing to their success in meaningful ways.

WHAT WE OFFER

  • Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
  • Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
  • Competitive salary commensurate with experience and geographic location:
    • Zone 1 (NYC and SF Bay Area):  $ 124,000-$ 156,000 
    • Zone 2: $ 112,000-$ 141,000 
    • Zone 3: $ 99,000-$ 125,000 
  • Comprehensive benefits package
    • 100% employer-paid medical, dental, and vision insurance coverage for you and 50%  for your partner/spouse and dependents
    • Health, commuter, and parking flexible spending accounts
    • Employee Assistance Program (mental health, financial health, legal support, and more)
    • Free access to wellbeing apps like Ginger and Headspace 
    • Flexible paid time off and paid holidays
    • Generous paid parental leave 
    • Short and long-term disability insurance
    • Annual professional development budget
    • Company-provided laptop
    • Remote-first culture
    • Life insurance (100% company paid)
    • 401(k)

COMMITMENT TO DIVERSITY AND INCLUSION

Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.

SAN FRANCISCO FAIR CHANCE ORDINANCE

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Pathstream’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.