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Global Head of Creative

New York

THE COMPANY

At PAX, we’re on a mission to enhance people’s lives through exceptional consumer experiences—honoring the plant through pioneering innovation, science-backed quality, and award-winning design. For nearly two decades, PAX has delivered high performance products crafted for precision, purity, and consistency that are trusted by millions worldwide. Our culture is built on putting people at the center of everything we do, making an impact together, and having fun along the way. We believe exceptional products, a thriving employee experience, and strong operational rhythms go hand-in-hand. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is certified Plastic Negative across all product lines by rePurpose Global, ensuring that twice as much plastic is removed from nature as is used in its products.

ROLE AND RESPONSIBILITIES    (Hybrid or Remote)

At PAX, brand and design is a core tenet for the product and brand experience. Reporting to the VP of Marketing the Global Head of Creative will drive and elevate the next chapter of the PAX brand. This senior role is responsible for shaping and executing breakthrough creative that overperforms across every consumer touchpoint—global product introduction campaigns, disruptive thought leadership advertising, industry and consumer events, cultural collaborations as well as omni-channel e-commerce and retail merchandising experiences. 

This is a highly strategic and hands-on leadership role for a creative who can both conceive bold brand ideas and also bring them to life with craft and precision regardless of place and format. 

The ideal candidate blends agency-honed concepting with brand-centric execution, and knows how to build work that drives cultural relevance and commercial results within highly regulated frameworks.

WHAT YOU'LL DO

Lead Creative Vision

  • Own the creative expression of the PAX brand across all channels and formats.
  • Translate brand strategy into distinctive, culturally relevant platforms and campaigns using non-traditional storytelling to navigate advertising restrictions.
  • Ensure creative excellence across advertising, digital, social, retail, product launches, packaging, and experiential activations.

Concept and Launch Breakthrough Campaigns

  • Develop big ideas that build brand heat and drive product demand.
  • Lead the creative development of integrated campaigns spanning digital, retail, partnerships, and cultural moments.
  • Bring concepts to life across storytelling, motion, environments, packaging, and product.

Shape the PAX Brand World

  • Continue evolving the visual and creative identity of PAX for a divers audience ranging from wellness-seekers to cannabis connoisseurs.
  • Oversee design and storytelling across product launches, packaging, merchandising, retail displays, and brand environments.
  • Partner with product and industrial design teams to ensure brand and product feel seamlessly connected.

Lead the Creative Team

  • Lead, mentor, and grow a high-performing multi-disciplinary internal creative design team.
  • Create a culture of ambitious thinking, craft, and creative accountability.
  • Establish efficient processes that enable breakthrough work and high-quality production while managing complex compliance requirements.

Partner Across the Organization

  • Collaborate closely with marketing, product, insights, and leadership teams to bring brand and product strategies to life.
  • Ensure creative work is grounded in consumer insights and business objectives.

Manage External Creative Partners

  • Select and lead strong relationships with external agencies and production partners
  • Expand network of creative collaborators across culture, fashion, design, and entertainment.

WHAT WE LOOK FOR IN YOU

  • 15+ years of creative experience across leading agencies and/or premium consumer brands
  • Proven ability to concept and execute breakthrough integrated campaigns in “dark market” or regulated environments (e.g., cannabis, alcohol, or luxury tech.)
  • Experience building and evolving premium consumer brands
  • Strong portfolio demonstrating campaign concepting, brand storytelling, and design craft
  • Deep experience across packaging, product, advertising, digital, retail, and experiential
  • Ability to operate both strategically and hands-on
  • Strong creative instincts and ability leading multidisciplinary creative teams
  • Clear understanding of consumer insights and brand strategy
  • Experience collaborating with product and marketing teams in a fast-moving consumer or technology environment
  • Role can be hybrid or remote in CA or NY

COMPENSATION

In addition to the benefits above, the salary for this role is $200,000-$240,000, plus the opportunity to participate in the company equity and bonus programs. This represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. 

PAX VALUES

  • Put Consumers First: We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
  • Build a Community: We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.
  • Innovate with Passion: We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 
  • Be the Solution and Collaborate: We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
  • Lead with Humility and Transparency: We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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