Director of Digital and Brand Marketing

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience!

Applicants are encouraged to apply by June 5, 2026, at 5:00 PM PST. Job postings are subject to close early or extend longer than the anticipated closing date. We recommend applying as soon as possible.

Where You will Work: Remote role open to candidates residing in Washington (WA) or Oregon (OR).  (Branches).

Pay Range: The target annual pay range for this position is $147,048 - $167,100. The full annual pay range is $133,680 - $200,520.

• Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

Job Overview: This position leads the enterprise strategy, governance, and modernization of Peak Credit Union’s brand and digital experience. Responsible for strengthening brand at a strategic level while advancing the organization’s digital presence, member experience design, and cross-channel consistency. Oversees the development of digital experience standards, enterprise brand frameworks, and long-term brand evolution initiatives. Manages a team focused on digital experience, brand governance, and enterprise-level content strategy.

What You’ll Do: 

• Leads the innovation, development and governance of enterprise wide brand strategy, including brand architecture, positioning, and long term brand evolution.
• Establishes brand standards and ensures alignment across digital platforms, physical environments, and member experience touchpoints.
• Partners with senior leaders to ensure brand strategy supports organizational goals, growth priorities, and member experience expectations.
• Oversees the strategy and performance of digital channels (website, mobile, digital communications), ensuring they reflect brand standards and deliver a modern, intuitive member experience.
• Leads digital modernization initiatives, including platform enhancements, UX improvements, and digital journey optimization.
• Guides high level content strategy for digital channels, ensuring clarity, consistency, and alignment with brand positioning.
• Partners with internal teams to ensure digital content supports product understanding, member education, and experience clarity.
• Ensures digital messaging and experience design reflect organizational values, including accessibility and inclusion.
• Collaborates with Product, Operations, Technology, and Member Experience teams to ensure brand and digital experience standards are integrated across the end to end member
• Provides strategic input on physical environment experience design to ensure alignment with digital experience principles. 
• Translates business objectives into digital and brand experience KPIs; monitors performance and identifies opportunities for improvement.
• Identifies emerging trends in digital engagement, brand perception, and experience design to guide future strategy. 
• Leads and develops a team responsible for digital experience, brand governance, and enterprise content strategy.
• All other duties as

When You'll Be Working: Monday - Friday: 8:00am - 5:00pm. Full-time 40 Hours a week.

Qualifications: 

• Minimum of eight (8) years of progressive marketing experience, including at least five (5) years in a leadership role with responsibility for creating functional strategies or an equivalent combination of education and experience. Demonstrated experience leading brand strategy, digital marketing, and external communications in a complex or regulated environment. 
• Bachelor's degree in Marketing, Advertising, Business or related field. 

Bonus Points If You Have: 

• Experience in a financial institution or other highly regulated environment.
• Master's degree in Marketing, Advertising, Business, or a related field.

What You’ll Bring:

• Strong strategic thinking and execution capabilities
• Deep understanding of brand governance, digital channels, content strategy, and external communications
• Data driven mindset with the ability to interpret insights and apply them to decision making
• Excellent written and verbal communication skills, including executive level presentations and public facing communication
• Strong people leadership, coaching, and change management skills
• Ability to manage multiple priorities and lead through ambiguity
• Ability to manage multiple priorities and lead through ambiguity

Total Rewards: 

This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.

• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage. 
• We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Employees also have access to Life and AD&D insurance.
• Employees are able to enroll in our 401k plan.
• Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis. 
• Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.

All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

For more information on E-Verify, please click here: E-Verify Participation Poster English and Spanish

For more information on Right to Work, please click here: Right to Work

Peak Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters 

If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email Careers@peakcu.org. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Careers@peakcu.org. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Equal Opportunity Employer Veterans/Disabled

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When you apply to a job on this site, the personal data contained in your application will be collected by Peak Credit Union. Your personal data will be processed for the purposes of managing the Credit Union’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under state and federal law. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by the Credit Union to help manage its recruitment and hiring process. Your personal data will be retained by the Credit Union as long as the Credit Union determines it is necessary to evaluate your application for employment and as required under applicable state and federal law. Greenhouse is under contractual obligation to keep such information confidential, and the Credit Union’s privacy practices comply with all applicable state and federal laws.