Back to jobs
New

Director of Brand & Integrated Marketing

United States

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience!

Job Summary

  • Owns the Peak brand and the integrated campaigns that carry it into market. Sets brand positioning, voice, and creative standards; leads integrated campaigns from brief through launch and readout; and brings Product, Branch, Growth, and Insights together around shared quarterly priorities. Co-owns the quarterly campaign calendar with the Director of Growth Marketing: this role originates the strategy, brief, and creative, while Growth owns channel deployment, optimization, and growth metrics. Success is defined by a brand that shows up consistently and campaigns that land on time, grow the business, and delight our members.

Where You Will Work: 

  • Remote role open to candidates residing in Washington (WA) or Oregon (OR). (Branches)
  • Travel is required.

 

Pay Range:

  • The target annual pay range for this position is $164,736 - $187,200. The full annual pay range is $149,760 - $224,640.
  • Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant.
  • Incentives are performance based and targets vary by role.

Duties and Responsibilities:

  • Owns Peak's brand foundations: positioning, messaging architecture, voice, and visual and verbal standards across every member touchpoint.  
     
  • Sets creative direction for all brand and campaign work, including work executed by agency and vendor partners.  
     
  • Leads integrated campaigns end to end: planning, briefing, creative and content development, launch, and post campaign readout.  
     
  • Writes and approves the briefs that drive creative, content, PR, and branch activation.  
     
  • Owns the quarterly campaign calendar with the Director of Growth Marketing and runs each quarter from kickoff through readout.  
     
  • Partners with Product to bring new products, rates, and offers to market, translating value propositions into audience, message, and campaign plans.  
     
  • Supplies creative options to the Director of Growth Marketing and performance partners for testing and optimization.  
     
  • Owns and allocates the brand and creative production budget.  
     
  • Builds clear ways of working with product, retail/branch, community, growth, insights, and finance for highly cross functional launches and campaigns.  
     
  • Sets ownership and makes resource decisions when priorities collide.  
     
  • Brings campaigns through senior leadership review ready for approval.  
     
  • Defines how Peak measures brand health and creative performance, in partnership with insights and growth, and uses what each campaign teaches to sharpen the next brief.  
     
  • Ensures all brand and campaign work meets credit union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).  
     
  • Leads and develops a team of direct reports across creative services, video and content, and branch experience, plus PR and creative agency partners; sets goals, coaches, and raises the bar on the work.  
     
  • All other duties as assigned.  

Minimum Qualifications:

  • Bachelor's in Marketing, Business, Communications, or a related field, or related field of study.
  • A minimum of ten (10) years of brand or integrated marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in a management or leadership role leading integrated campaigns end to end. Experience across a broad remit in a smaller or fast-moving organization, with a track record leading cross-functional go-to-market work. Large-brand experience is valuable when paired with hands-on work in a leaner organization.

Preferred Qualifications

  • Experience in a financial institution or other highly regulated environment is preferred.

Knowledge, Skills, and Abilities:

  • Strong brand and creative judgment; recognizes great work and makes good work better.  
     
  • Writes briefs that energize creative teams and summaries executives can approve quickly.  
     
  • Integrated campaign planning across paid, owned, earned, and branch channels.  
     
  • Digital and performance fluency sufficient to connect brand and creative to business results, including upper versus lower funnel measurement.  
     
  • Makes quick priority and resource decisions and keeps work moving.  
     
  • Strong project management; runs multiple campaigns simultaneously.  
     
  • Working knowledge of credit-union advertising and lending compliance requirements.  
     
  • Experience managing creative, PR, and production agency partners preferred.  
     
  • Experience leading a rebrand, merger integration, or other brand building moment preferred.  

Total Rewards: 

This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.

  • Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage. 
  • We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
  • Employees also have access to Life and AD&D insurance.
  • Employees are able to enroll in our 401k plan.
  • Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis. 
  • Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.

All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.

#ZR

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

For more information on E-Verify, please click here: E-Verify Participation Poster English and Spanish

For more information on Right to Work, please click here: Right to Work

For more information on the Fair Chance Act, please click here: Fair Chance Act

Peak Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email Careers@peakcu.org.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Careers@peakcu.org. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Equal Opportunity Employer Veterans/Disabled

Equal Opportunity is the Law Posting

Pay Transparency Nondiscrimination Posting

When you apply to a job on this site, the personal data contained in your application will be collected by Peak Credit Union. Your personal data will be processed for the purposes of managing the Credit Union’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under state and federal law. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by the Credit Union to help manage its recruitment and hiring process. Your personal data will be retained by the Credit Union as long as the Credit Union determines it is necessary to evaluate your application for employment and as required under applicable state and federal law. Greenhouse is under contractual obligation to keep such information confidential, and the Credit Union’s privacy practices comply with all applicable state and federal laws.

Create a Job Alert

Interested in building your career at Peak Credit Union ? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
If yes, please indicate which branch you're closest to: *
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Peak Credit Union ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...