Back to jobs
New

Social Media Manager

San Francisco, CA

About Peak Design

The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe this purpose can only be achieved when self-actualizing, highly stoked people enthusiastically step into (or log onto) the Peak Design office every day. Our purpose and our mission go hand-in-hand and we encourage and celebrate authenticity and the unique perspective each of our employees brings. We’re a close-knit team that thrives on mutual respect and the belief that every voice matters—especially when it’s got something interesting to say.
 
We make radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you’ve visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you’ve been within ogling distance of a Peak Design product.
 
Alongside our award-winning gear is a brand that truly reflects who we are as people—passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we’re explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it.

About the job

  • We’ve got loads of people the world over who are fanatically in love with our award-winning products, and we need you to cultivate and foster their continued happiness. You’ll have to be funny and creative, and you’ll be supported by an entire in-house team of videographers, editors, designers, and photographers.

    Part writer, part creator, part instigator, part strategist, we need somebody to own and invigorate Peak Design’s community touchpoints. You’ll be our daily social media manager, injecting our brand voice into posts, stories, reels, live hangouts, and unfathomably passionate Reddit threads about zippers. You’ll keep tabs on emerging platforms and decide if they're worth putting energy towards. You’ll drive our content strategy and calendar…much of that content will come from you, but you’ll also be a master curator and repurposer. You’ll figure out what works, what we need more of, what the trends are, and when to buck the trends.

    We’re looking for a masterfully witty writer who—in addition to social copy—can chip in to help write video scripts, emails, texts, website copy, customer service articles, and apology letters to our neighbors after our holiday party. Social media management experience and a keen creative eye are musts, as are some combination of photo, video, and graphic design chops.

What you'll do:

  • Engage with our community via social platforms, emails, and at our retail stores
  • Edit and repurpose existing long-form content for social
  • Curate UGC content from ambassadors, other creators, and customers
  • Become an expert on Peak Design gear and the market in which it exists
  • Develop and refine our strategy for posting and sharing content
  • Foster Ambassador and Influencer relationships and be their point of contact for Peak Design
  • Produce organic content that highlights our designs and their designers, our environmental social initiatives and employer brand
  • Collaborate with rest of production team to align on shoot schedules, content priorities, and creative direction

Role requirements

  • 3+ years of experience running high-profile brand/personal social channels as a full-time job
  • Deep familiarity with Instagram, TikTok, Youtube, Reddit, LinkedIn, and Facebook
  • Currently living in SF Bay Area and able to work full-time from our (gorgeous) office / production studio in the SF Dogpatch neighborhood
  • Masterfully witty & personable copywriter in short and long forms
  • Deep experience with day-to-day social media management, preferably with high-profile brands or people
  • Deep understanding of all major social media channels and ability to tailor a well-thought-out content strategy for each
  • Experience establishing social media calendars, goals, analysis & reporting on performance
  • Excellent content curator with an innate eye for what does and does not fit a brand’s aesthetic
  • Ability to concept/write/produce content, both by yourself and with the help of our photo, video, and graphic teams
  • Experience working with influencers in order to nurture partnerships
  • Familiar with Adobe creative suite, Figma, and other creative software
  • Some combination of the following creative skills:
    • Ability to shoot/edit funny, engaging short-form video reels
    • Ability to edit existing videos from our content library to be better formatted for social media use (reels, shorts, etc)
    • TikTok fluency - familiar with TikTok creative tools and trends
    • Product lifestyle photography
    • Graphic design
    • Digital illustration
    • Motion graphics
  • A passion for building brand, fostering community, and pushing the limits of the good a for-profit company can do

Nice-to-haves 

  • Familiarity with productivity tools such as Asana, Airtable, Notion
  • Experience with email/SMS platforms like Klaviyo
  • An interest in emerging digital platforms where new kinds of storytelling are possible
  • Prior experience in the photo and video equipment industry, outdoor recreation, travel gear, and/or powersports

A day in the life:

  • As most of us do, you’ll begin your day by checking Slack, email, and the all-knowing Asana “My Tasks” board to make sure your priorities for the day are clear.
  • Do a check-in on our various social platforms to ensure today’s scheduled post is lookin’ good, respond to comments, shoot a DM to someone on Reddit who posted about a warranty issue, and interact with a handful of posts from Ambassadors and customers.
  • Round out your morning by getting upcoming posts drafted and scheduled in Later, our social media scheduling software. 
  • If it’s Tuesday, enjoy catered lunch in the office with the rest of the SFHQ based team.
  • After grabbing a post-lunch coffee, meet with our Media Team and creative agency to go over ad content, whitelisting codes, and align on needs for upcoming campaigns.
  • Shoot or edit one or two vertical videos for upcoming social content, and drop a review link in Slack to get the team’s thoughts.
  • Round out your day by putting in some gear requests for Ambassadors and other influencers, concepting or storyboarding a couple new content ideas, and tossing a story on IG inviting people to this weekend’s event at PDLA. 
  • Log off for the day and enjoy some time away from the screen. Perhaps that’s a post-work team bike ride or impromptu team pickleball game, or spending quality time with friends and family.

Salary Range

  • $95,000 - $115,000 USD
  • Compensation will vary based on geographic location and level. Leveling, as well as positioning within a level, is determined by a range of factors, including, but not limited to, a candidate's relevant years of experience, domain knowledge, and interview performance. The salary range listed in this posting is representative of the range of levels Peak Design is considering for this position.

Diversity, Equity, Inclusion and Belonging

At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We’re committed to equality and inclusivity across race, gender, age, religion, identity, and experience.

Some candidates may see a long list of job requirements and feel discouraged because they don’t match every single bullet point – we strongly encourage you to apply anyway! If what we do resonates with you, and you feel excited and able to contribute, we’re equally stoked for the opportunity to engage with you.

Applicants may review Peak Design's Equal Employment Opportunity Commitment as well as our Discrimination, Harassment, and Retaliation Prevention Policy, here. Additional resources, including how to file a discrimination complaint, can be found on the State of California's Civil Rights Department website, along with publications CRD-E07P-ENG, CRD-185P-ENG, and CRD-185-ENG.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Do your compensation expectations fall within the provided range?

Select...
Select...

Where do you currently reside?

Select...

Do you need assistance applying?

Source *

How did you hear about this role?

Select...

Are you legally eligible to work in the U.S.?

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Peak Design’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.