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Store Lead

New York City, NY

About Peak Design

Peak Design makes radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you’ve visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you’ve been within ogling distance of a Peak Design product.
 
Alongside our award-winning gear is a brand that truly reflects who we are as people—passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we’re explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it.

About the job

We’re looking for a dynamic, curious, and grounded leader to join our retail team as a Store Lead. This multifaceted role blends customer experience, team coaching, operations, and visual merchandising. You will work closely with your Store Manager to help drive revenue, team development, and store culture.

You will support the day-to-day while also owning key areas that move the business forward.

  • Gear Expert (sales associate) (50%):
    • Be a go-to for customers. Answer tough questions, demo gear, and guide both guests and fellow Gear Experts. 
  • Coaching and Leadership (30%):
    • Mentor Gear Experts and model Peak Design standards. You coach in real-time, provide feedback, recognize wins, and help your team grow. You lead floor shifts, set the tone, and maintain momentum.
  • Visual Merchandising and Events (10%):  
    • Manage the execution of seasonal visual merchandising campaigns. You will be responsible for resetting the store for product launches, organizing assets, and leading the team through the process.
    • You’ll also support community events by preparing the space, organizing supplies, and helping the event run smoothly.
  • Ops and Store Support (10%):  
    • Help support back-of-house operations including inventory, stockroom organization, open/close routines, and daily maintenance of the space.

About the role

  • Leading floor shifts and acting as the decision-maker on deck
  • Giving in-the-moment feedback and recognition
  • Supporting product knowledge refreshers and identifying training gaps
  • Reinforcing hospitality standards and consistent guest experience
  • Owning campaign launch execution and store readiness
  • Supporting event prep, setup, and store flow
  • Keeping the store clean, organized, and running smoothly
  • Participating in training and coaching check-ins

Role requirements

  • 1–3 years of retail or customer-facing experience
  • Confident leadership presence with strong communication instincts
  • Attention to detail and commitment to cleanliness
  • Curiosity about people and products
  • Ability to stay grounded in fast-paced situations
  • Receptive to feedback and growth
  • Availability to work 40 hours per week

Nice-to-haves 

  • Interest in photography, the outdoors, design, motorcycles, bicycles, or travel
  • Experience with visual merchandising or event support

A day in the life

  • Arrive early, sweep the sidewalk, set the floor, and greet the team. Kick things off with a quick vibe check and align on priorities.
  • Jump into the first customer interaction. A traveler walks in needing a carry solution. You guide them through a few options, demo gear, and help them build a full setup for their trip. They leave excited, and you lock in a solid bundle deal win.
  • You notice a newer Gear Expert hesitating with a guest. After the rush, you give quick, specific feedback. They reset, apply it right away, and land the next sale of their own. High fives all around. 
  • In the afternoon, you confirm details for a community event. You’re hosting a FujiFilm influencer. Drinks are stocked, flyers are printed, and the team is looped in. RSVPs are maxed out. 
  • As the day wraps, you run a quick evening huddle. Call out a team win, preview tomorrow, and check in on how everyone’s feeling. Then move through the closing list: restock, clean, and cash out.
  • You know you’ll stay a little later tonight to ensure the next product campaign launch is executed clean and correct on the sales floor. Once the new product is out, signage is up, the lights are off, and the door is locked.
  • You leave feeling proud. The team showed up. The store looks sharp. Sales are strong and you’re tracking toward targets.

Salary Range

Peak Design’s purpose is to create happy, meaningful lives for the people that work here. This includes our Retail team. We bring this purpose to life by:

  • Offering a competitive hourly wage ($25-28/hour) that honors your talents and professional experience.
  • Offering non-traditional and generous perks for part-time employees such as holidays off, accrued paid time off, and Peak Design products and discounts. 
  • Offering flexible scheduling that accommodates individual commitments and interests.

We want you to feel motivated, empowered, and stoked each day that you come to work. And we also want you to live your best life. We believe these can be not only compatible, but complementary.

Diversity, Equity, Inclusion and Belonging

At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We’re committed to equality and inclusivity across race, gender, age, religion, identity, and experience.

Some candidates may see a long list of job requirements and feel discouraged because they don’t match every single bullet point – we strongly encourage you to apply anyway! If what we do resonates with you, and you feel excited and able to contribute, we’re equally stoked for the opportunity to engage with you.

Applicants may review Peak Design's Equal Employment Opportunity Commitment as well as our Discrimination, Harassment, and Retaliation Prevention Policy, here. Additional resources, including how to file a discrimination complaint, can be found on the State of California's Civil Rights Department website, along with publications CRD-E07P-ENG, CRD-185P-ENG, and CRD-185-ENG.

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