Senior Lifecycle & Retention Marketing Manager (Maternity Leave Contract)

Wanted: Senior Lifecycle & Retention Marketing Manager (Maternity Leave Contract through February 2027)

Do you geek out over the perfect subject line, irresistible offers, and stories that spark action? Are you the kind of marketer who knows exactly what to say—and when—to keep customers clicking, converting, and coming back? Does watching conversion rates climb make your day? If so, we’re looking for you!

You:

• Appreciate a good debate even with your boss
• Thrive in fast-paced change; take decisive action, and run with great ideas—even if they’re not yours
• Solutions-focused; figure out how to fix it instead of who is to blame
• Driven by curiosity; always learning, growing, and embracing discomfort for progress.
• Bring high energy to all your interactions
• Community-minded and driven to make an impact

We:

• Act with Impact; we work to protect and restore the environment while making sustainability cool.
• Encourage testing, learning, and growing—we love data-backed, creative decisions.
• Value intelligence, resourcefulness, and innovative thinking over rigid experience requirements.
• Embrace smart risk-taking; we move fast, take action, and aren’t afraid to fail forward.
• Believe that accountability drives success, so foster empowerment not entitlement

Our Core Values:

1. Commit to a culture that builds a strong COMMUNITY
2. Foster CREATIVITY to inspire fresh innovation
3. Embrace COURAGE by taking action despite uncertainty
4. Live with Awareness and CONSCIOUSNESS of our choices

The Company: 

We are famous for being the creators of the world's first compostable phone case and our latest leading-edge innovation Lomi, is the must-have smart-waste appliance for your home.  We’re fast-moving and on a mission to build something bold—and we’re doing it quickly. Our environment is dynamic and constantly evolving. If you thrive in uncertainty, love solving problems and prefer action over perfection, you’ll fit right in.  We value ownership, initiative, and the ability to just get sh*t done. Success here means being comfortable with a 90% solution, moving fast, and iterating even faster. It’s challenging, it’s exciting, and it’s definitely not boring.  If you're looking for a place where you can grow fast, wear a lot of hats, and make a real impact— we welcome you to join a group of innovators who are committed to creating a waste-free future.

The Opportunity:

We’re seeking a contract Senior Lifecycle & Retention Marketing Manager to lead customer lifecycle initiatives across Pela and Lomi during a parental leave coverage period. This role is instrumental in driving revenue growth, customer retention, and lifetime value through data-driven lifecycle marketing strategies, while supporting key brand campaigns and member engagement initiatives. You will work cross-functionally with growth, brand, and retail teams to lead a high-impact lifecycle strategy while mentoring team members and driving performance across owned marketing channels, including email, SMS, direct mail, app notifications, and our customer rewards program. This role is full-time, fixed-term covering a maternity leave from August 2025 to February 2027. 

Responsibilities

• Lead end-to-end strategy and execution for email, SMS, direct mail, and app notification campaigns to maximize revenue, AOV, conversion, and retention
• Develop a deep understanding of the customer lifecycle for both brands and execute strategies to improve retention and reduce churn for Lomi subscribers and Pela customers
• Own the Lomi Rewards program, including partner strategy, points optimization, promotional planning, and leveraging rewards for retention and upsell strategies
• Execute cross-brand initiatives to introduce Pela Case customers to Lomi and convert Costco buyers into Lomi members
• Manage the Lomi Planning Calendar and lead lifecycle campaign development, ensuring alignment across all website, social, email, SMS and app touchpoints with promotions and product launches
• Collaborate with Lifecycle Marketing Specialist on content calendars and campaign briefing to ensure cohesive messaging across all channels
• Coordinate Artist Series collaborations for Pela Case, managing outreach, communications, and end-to-end campaign execution
• Work closely with Growth, Brand, Retail, and Product teams to ensure lifecycle marketing efforts support broader business objectives and strategic goals
• Analyze channel and campaign performance data to inform testing strategies, optimizations, and continuous improvement initiatives
• Conduct ongoing A/B testing across offers, creatives, messaging, and customer segmentation to optimize campaign effectiveness
• Track and report on key performance indicators to ensure lifecycle channels contribute to core growth and retention targets
• Manage and mentor junior lifecycle team members, providing guidance on best practices and professional development
• Champion customer-centric thinking and drive innovative retention strategies within the broader marketing organization
• Represent Lifecycle Marketing on the Marketing Leadership Team and contribute to overall brand planning, strategy development, and execution

Qualifications

• 5+ years contributing to lifecycle and retention strategies in DTC/e-commerce, with end-to-end ownership of email, SMS, direct mail, and app campaigns.
• Proven experience executing data-informed campaigns that drive customer engagement and loyalty, delivering measurable lifts in conversion, AOV, and retention.
• Strong analytical mindset with a deep understanding of lifecycle KPIs and attribution with expertise in A/B testing, segmentation, and real-time performance optimization.
• Experience leading cross-functional marketing initiatives and collaborating with creative teams.
• Expertise in email/SMS platforms, customer segmentation, and lifecycle journey mapping.
• Highly organized and proven ability to manage campaign calendars and lead multi-brand initiatives.
• Ability to identify key inflection points in the customer journey and apply strategic segmentation and journey mapping to reduce churn and increase repeat engagement.
• Experience managing loyalty programs and leveraging rewards for retention, upsell, and partner strategy.
• Ability to lead, mentor, and manage performance in a fast-paced, high-growth environment.

Commitment to Diversity 

Lomi & Pela are committed to fostering a diverse, inclusive, and equitable workplace. We value unique perspectives and welcome applicants of all backgrounds, identities, and experiences.