Back to jobs

Senior Manager, Content Marketing

Denver, Colorado - Hybrid

Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
 
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
 
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role:

Pelago is seeking a dynamic and experienced Senior Manager of Content Marketing to lead our content strategy and execution efforts. This role is critical in shaping and promoting Pelago's mission through compelling content across various platforms. The Senior Manager of Content Marketing will work closely with the Demand Generation, Digital Marketing, Sales Enablement, Public Relations and Product Marketing teams to create, distribute, and optimize content that drives engagement and supports our go-to-market strategies. This will be a hybrid role, located in commutable distance to our Denver or NYC offices for weekly lunches, collaboration, and teamwork.

In this role you will...

Content Strategy:

  • Develop and implement a comprehensive content strategy that integrates Pelago's mission and editorial narratives.
  • Create a robust content calendar and distribution process in collaboration with Demand Gen and Sales Enablement teams.
  • Establish performance metrics in partnership with the Demand Gen lead to measure content effectiveness.

Content Creation:

  • Develop campaigns based on go-to-market briefs for social media, website, email, and sales enablement.
  • Manage and create posts for Pelago's social media channels (primarily LinkedIn) in collaboration with the Digital Marketing team.
  • Write and edit website copy, email campaigns, sales enablement materials, thought leadership presentations, social and display ad copy, and client testimonials.
  • Assist with creation of webinar content, including topics, scripts, and promotional materials.
  • Partner with editorial and design teams to produce high-quality short to medium form content, including multimedia.

Content Promotion:

  • Post, monitor, and engage with audiences across social media platforms, primarily LinkedIn.
  • Respond to comments and interactions on social media to foster community engagement.

Collaboration and Optimization:

  • Work closely with cross-functional teams, including digital/email marketing, demand generation, sales enablement, and product marketing.
  • Collaborate with non-marketing teams (product, clinical, coaching) to identify opportunities for creative content.
  • Develop a framework to test and continuously improve content performance through optimization and scalable best practices.
  • Report content performance metrics and insights to the organization to inform future strategies.

Additional Responsibilities:

  • Assist with PR requests and collaborate with PR firm for fast turnaround commentary and award submissions.
  • Manage freelance writers as needed to ensure timely and high-quality content delivery.

The background we are looking for...

  • 6+ years of proven experience in content marketing, with a focus on strategy and execution.
  • A background in B2B and Healthcare or Benefits.
  • Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates a narrative.
  • Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
  • A clear passion for storytelling, and an innate ability to drive brand narratives.
  • Experience shaping a brand’s footprint through multiple content channels and multi-media platforms.
  • Driven consistency and adoption of a brand voice and tone across all content initiatives.
  • An analytical mindset with the ability to interpret data and translate into actionable strategies.
  • Experience in developing and managing social media content and engagement.
  • Experience navigating growing companies and a rapidly changing environment with adaptability and patience.
  • Proficiency in content management systems (CMS) and marketing automation tools - Hubspot is a plus.
  • Ability to prioritize and manage multiple projects simultaneously.
  • Passion for Pelago's mission to support individuals in their substance use management journey.

What you’ll love about us… 

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

  • Generous and meaningful equity package 
  • Full Medical, Dental, & Vision coverage 
  • 401k Plan 
  • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
  • Paid maternity, paternity & new parent leave
  • Flexible working environment
  • Annual Learning and Development stipend to support continued learning and career development
  • Wellness Reimbursement Program 
  • Mental Health Care through Spring Health 
  • Access to Reproductive & Family Planning Care 
  • Substance Use Support for employees and family members

At this time, we are unable to offer visa sponsorships for this position.

#LI-HYBRID

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Pay Range

$120,000 - $140,000 USD

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Pelago’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.